How representative is your sales team? Are you as diverse as you should be? Having a balance of people from different cultures, races, and socio-economic backgrounds is important. So is having people on your team from a variety of age groups. Gen X, Y, and Z can all work together. In fact, a diverse sales force can be a big competitive advantage for your company.
But there are many boomer sales managers who need help to attract them. They are struggling to attract the next generation of sales professionals. There are a number of ways to go about this. First, we’ll explain why you need a multigenerational workforce.
Diversity is a huge success factor today. Here are some of the advantages of having sales professionals from multiple generations:
Attracting a multigenerational salesforce will take a multi-pronged approach. Here are some steps to take to improve your recruiting efforts:
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Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.