The goal when hiring is to find the best talent available. You want to use it as an opportunity to make your sales team better – to find better salespeople….
The goal when hiring is to find the best talent available. You want to use it as an opportunity to make your sales team better – to find better salespeople.
This can be easier said than done. Why? Sales professionals are really good at selling themselves. So, it can be more challenging to separate reality from a candidate’s sales pitch during the interview process.
Most will write a job description as a first step. Some will reuse an existing job ad. But what you really need to do first is to understand your specific needs. Which skill gaps are you trying to fill? What knowledge would you like the candidate to have coming into the organization? In what areas do you need to improve your sales team? When you understand your specific needs, you have a better idea of who you are looking for to fill the role.
There is a reason why the majority of top salespeople have a job – because they are good at what they do. Connecting with people who are actively looking to make a move is the obvious first step. But you also should leverage your professional network and look for potential candidates who are not actively looking. Reach out to sales professionals to test the waters. You never know if they’ll be interested until you ask.
Where you look for candidates will have a direct impact on the talent pool you create. It’s really no different than prospecting when looking for sales leads. There are a lot of great places you can recruit sales talent:
You need to find out where the best talent exists and become an active participant in these spaces.
Recruiting firms can save you a lot of time and effort. Work with a recruiter that specializes in working within the sales industry. They will know the talent in your area and have the specialized resources to help you more effectively vet and prequalify candidates before they come in for an interview. There is no replacement for having an expert sales recruiter helping you hire better.
Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.