6 months ago
December 14, 2023

What Industries Are Hiring Sales Talent in Canada?

Are you looking for a sales job? Many Canadian companies are looking for sales talent. The need for salespeople can vary across industries, and it often depends on factors such…

sales recruiter Liz Vixner
Elizabeth Vixner

Are you looking for a sales job? Many Canadian companies are looking for sales talent. The need for salespeople can vary across industries, and it often depends on factors such as the nature of the products or services being sold, the target market, and the overall economic environment. However, some industries are generally known for having a consistent demand for sales professionals. In this blog, our sales recruiters outline the current state of sales talent in Canada and list the top industries with the biggest need for sales talent. 

The State of Sales Talent In Canada

Salespeople move around more than professionals in other industries. Here’s a general overview of sales talent in Canada based on data from the LinkedIn Talent blog:

  • The average tenure of a sales professional is 1.8 years
  • There are about 770,000 sales professionals in Canada
  • Close to 80,000 sales professionals switched jobs in 2022
  • Over 100,000 salespeople are open to new opportunities at any given time

sales person thinking about which person/company is paying well

What Industries Are In Need Of Sales Talent?

All industries have some need for sales professionals. But, the following is a list of industries are have the greatest need for sales talent in Canada:

  • Financial Services: Banks, investment firms, insurance companies, and other financial institutions require sales professionals to market and sell their products, such as financial instruments, insurance policies, and investment services.
  • Technology: With the constant evolution of technology, companies in the tech industry often require skilled salespeople to sell software, hardware, and various IT solutions.
  • Real Estate: Real estate, including residential and commercial properties, relies heavily on sales professionals to facilitate property transactions.
  • Healthcare: Pharmaceutical companies, medical equipment manufacturers, and healthcare service providers often need sales representatives to promote and sell their products and services to healthcare professionals.
  • Manufacturing: Manufacturers of industrial goods and machinery often require sales teams to sell their products to other businesses.
  • Consumer Goods/Professional Services: Companies that produce and sell consumer goods, including food and beverage, apparel, and electronics, rely on salespeople to drive retail sales.
  • Telecommunications: With the constant demand for communication services, telecommunications companies require sales professionals to sell mobile plans, internet services, and other communication products.
  • Advertising and Marketing: Agencies in the advertising and marketing industry need salespeople to secure clients and sell advertising space or marketing services.
  • Automotive: The automotive industry, including manufacturers and dealerships, relies on sales professionals to sell vehicles and related products.
  • Energy: Companies in the energy sector, including those involved in renewable energy and traditional energy sources, often need sales representatives to sell their products and services to businesses and consumers.

If you are looking for a sales job, there are opportunities in many industries. It’s important to note that the demand for salespeople can also be influenced by economic conditions, market trends, and technological advancements. Additionally, the emergence of e-commerce has created new opportunities for sales professionals in online retail and digital marketing.

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sales recruiter Liz Vixner

Elizabeth Vixner

Elizabeth is a sales recruiter that has led and developed multiple top sales teams in Canada in the Automotive, Retail, and Sports Industries. With 6+ years of corporate sales experience, she knows what separates a good salesperson from a great salesperson. She holds a Bachelor of Business Administration with a Specialization in Marketing and Accounting with Honours from the Schulich School of Business at York University.