Sales organizations want their reps to produce at optimal levels. You want your team to meet their quotas and metrics day after day, and week after week. But in order…
Sales organizations want their reps to produce at optimal levels. You want your team to meet their quotas and metrics day after day, and week after week. But in order to do this, you need to provide them with the tools and resources to do their job. The greater support they have, the better results they will achieve.
Organizations can provide their team with the resources they need using an effective sales enablement strategy. Here we’ll define sales engagement and outline some key reasons why is it so important today.
At its core, sales enablement is a simple strategy. Give your people what they need to do their jobs. It is the process of giving your sales team access to what they need in order to meet their sales quotas, performance metrics, and to close more deals.
HubSpot provides a definition of sales enablement:
“Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers.”
The pandemic has put a lot of pressure on salespeople to perform. Given the unique and ever-changing circumstances of COVID-19, sales enablement is more important than ever. Here are some reasons why:
Jano is a Recruitment Consultant with IQ PARTNERS as well as our sales division SalesForce Search. With a vast network of some of the top English and French speaking sales candidates across Canada, he specializes in connecting the best people with the right opportunities. His greatest strength is his ability to bring top sales talent to market and match them with the right sales environments – the ones where they will perform at their best for his clients.