Sales organizations want their reps to produce at optimal levels. You want your team to meet their quotas and metrics day after day, and week after week. But in order…
Sales organizations want their reps to produce at optimal levels. You want your team to meet their quotas and metrics day after day, and week after week. But in order to do this, you need to provide them with the tools and resources to do their job. The greater support they have, the better results they will achieve.
Organizations can provide their team with the resources they need using an effective sales enablement strategy. Here we’ll define sales engagement and outline some key reasons why is it so important today.
At its core, sales enablement is a simple strategy. Give your people what they need to do their jobs. It is the process of giving your sales team access to what they need in order to meet their sales quotas, performance metrics, and to close more deals.
HubSpot provides a definition of sales enablement:
“Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers.”
The pandemic has put a lot of pressure on salespeople to perform. Given the unique and ever-changing circumstances of COVID-19, sales enablement is more important than ever. Here are some reasons why:
Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.