4 years ago
June 23, 2020

6 Tips to Nail a Sales Video Interview

Video interviews have quickly become the norm. COVID-19 has significantly altered how sales companies approach the interview process. For some, they have put things on hold. But many other organizations…

Claire McConnachie Recruiter
Claire McConnachie

Video interviews have quickly become the norm. COVID-19 has significantly altered how sales companies approach the interview process. For some, they have put things on hold. But many other organizations are still hiring. They are using video in place of in-person interviews to assess candidates. So, if you are planning on making a career move now, expect you’ll be asked to be part of a video sales job interview.

Never done a video interview before? You are not alone. Most people haven’t. But it’s an experience you’ll need to familiarize yourself with if you plan to apply to sales jobs.

Here are 6 actionable tips from the Toronto sales recruiters at to help you nail your next sales video interview:

1. Understand the Video Interview Process

The video interview process will have some unique elements that are different from traditional in-person interviews. For example, you can expect less chit-chat at the beginning and there will be specific instructions to follow before the interview to get set up. Then there is always the risk of disconnection. If not provided, ask the hiring company any questions you have about the interview process in advance.

2. Prepare for It Like a Traditional Job Interview

Even though the format is different, you can expect some similarities. Prepare for the same types of questions. The one thing that will be different is the ability to pick up social cues over video. It can be more difficult for you to see if the interviewer is engaged based on body language. Not being in the same room changes things.

Video interviews also provide you with one big advantage. You can have a copy of your resume and notes with you beside your computer. If you get stuck, take a quick glance at your notes to get back on track. Also, make sure you have a pen and notepad to jot things down such as questions you have for the interviewer. Keep a glass of water close just in case you need a sip.

3. Look the Part


Another area that is similar to in-person interviews is your appearance. You need to look the part and present your best self during the interview. Dress the same as you would for an in-person interview. Put on your best attire. Wear something that makes you feel confident. No interviewer wants to see a candidate in casual clothing. Check out the company website to get an idea of the type of attire that fits the company culture.

4. Get Familiar With the Video Software

One area where you may need to spend some time preparing before the interview is getting familiar with the video software. The software used will depend on the interviewer. They will tell you in advance of the interview which video software will be used. Some of the most popular today are:

  • Zoom
  • Google Hangouts
  • Skype
  • WebEx
  • Microsoft Teams

Each one has its own intricacies. You will also need to make sure your computer or device is equipped to run the software. Download it and test it out well in advance of the interview. This will give you time to work out any issues that may arise.

Conduct a trial run before the actual interview. Have a trusted friend act as the interviewer so they can see how you present yourself on the other end. They will be able to tell you if your set up is working properly, if you have the right camera angle and provide other tips to help you look your best on camera.

5. Choose the Right Location

The location and backdrop you choose for your interview is important. Choose an area that is distraction-free, ideally in a home office space or quiet area in your home. Turn off all phone and computer notifications that could distract you during the interview. Choose a chair that will help you maintain good posture throughout the interview.

It’s also important to be aware of what is in the background. Try to use an area that is plain so it doesn’t distract the interviewer.

Finally, it’s important to get the lighting right. Try to be in well-lit area or somewhere with lots of natural light. Darker rooms will make it more difficult for the interviewer to see you.

6. Be Ready to Do It Again

Many employers interview candidates multiple times before they make an offer. Expect that you may need to have a video sales interview multiple times. Each time, expectations may be slightly different or you may meet with different people.

Video job interviews are here to stay. They are more convenient than in-person interviews. There is no travel and they present benefits for both sales candidates and employers. If you are on the job hunt, now is the time to get familiar and used to being on video.


Read More on Our Sales Recruiting Blog

Check out these insightful blogs by our expert sales recruiters. They are packed with sales job interview tips and how to make the most out of your next interview. Check them out:

Sell Yourself in Your Sales Interview! 8 Helpful Tips

6 Genius Ways to End Your Sales Interview and Leave a Lasting Impression

So, Here Are, Uhh, Common Crutch Words to Avoid During Sales Interviews

Go Out With a Bang! 5 Great Ways to Finish a Sales Job Interview

5 Tips to Create a Strategic Answer to “Tell Me About Yourself” in a Sales Interview

7 Words to Avoid During a Sales Job Interview

SalesForce Search is a Toronto sales recruiting company that specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services, and medical devices. Find the right salesperson for your organization, start your search here.

Claire McConnachie Recruiter

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.