As they say, nice guys finish last. This can be very true when it comes to sales. This is not to say that all sales recruiters and professionals need to…
As they say, nice guys finish last. This can be very true when it comes to sales. This is not to say that all sales recruiters and professionals need to be aggressive and pushy, but sometimes being too nice could hurt your ability to close deals and interact with customers.
If you have a sales rep on your team who is too nice, it’s something you’ll need to address, especially if their performance metrics are not up to par.
Sales reps who are too nice often lose sight of the fact that it’s just business. As a result, performance can suffer.
Use these 4 tips to help your sales reps break bad habits and improve sales performance:
Some sales reps may not be aware they are being too nice. Making them aware of their approach is the first step to helping them make adjustments in how they interact with customers.
Listening in on some of the rep’s sales calls is a great way to identify instances of them being too nice. Have them assess their performance and identify ways they are being too nice. Talk about better ways to approach these situations.
Once a rep has identified when and how they are being too nice, as a sales manager, it’s important for you to coach them how to change their behaviours. Provide coaching, tips, advice, and even a script to help them make the transition.
Once the rep has had a chance to implement a new sales approach, review some more calls and look for the areas of improvement and things they still need to work on. Things won’t change overnight. It’s a process.
Get more effective tips for how to help your sales reps meet their potential. Check out these blog posts by our expert sales recruiters:
SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.
Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.