5 years ago
October 18, 2018

6 Tips to Respectfully Fire a Sales Rep

Having to fire a sales rep from your team is not something sales managers look forward to. For whatever reason you have to let them go, it can be a…

Rhys Metler

Having to fire a sales rep from your team is not something sales managers look forward to. For whatever reason you have to let them go, it can be a blow to your team, impact morale, change the team dynamic, and it can also be a sign that you failed when hiring.

As with many other processes within sales, there is a right way to do things and a wrong way. Here we look at some tips to respectfully fire a sales rep:

1. Have a firing process in place

A well-developed process for terminating employees needs to be established. Sales reps should be well aware of actions that are cause for dismissal and actions that, if not improved, could lead to getting fired. Warnings, additional training, and meetings discussing shortcomings should be held well in advance.

2. Do it now

Don’t avoid firing a sales rep because you don’t like doing it. If a rep has done things that are grounds for dismissal, fire them now. You need to set an example for other employees so they know if they don’t follow a certain standard, the result will be the loss of their job.

3. Be clear and direct

Firing someone can be emotional. Therefore, it’s important to be clear and direct with them. Keep it short and to the point.

4. Provide support

Expect sales reps to have questions. They are going to want to know what happens next in terms of the last day of work, final pay, benefits, and paperwork. Support them and help them deal with all of these tasks.

5. Show compassion

Be compassionate about the situation. Try to make the firing meeting as easy for the sales rep as possible. Hold the meeting at the end of the day, be supportive, offer to be a reference, and take other action to help lessen the blow.

6. Speak with the rest of the team

Set some time aside to speak with the rest of your team. Be open and honest, explain the transition plan and answer questions to avoid the spread of rumors and false information.


More Recruiter Tips For Managing Your Sales Team

Get more advice for how to successfully run your sales team by reading these blog posts by our expert sales recruiters:

Want to Keep Your Top Sales Employees? Let Them Do What They Do Best

Recruit the Best Sales Reps Using These Interview Questions

3 Creative Ways to Deal with Sales Reps Who Refuse Coaching


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.