Sales coaching is one of the most important tasks for sales recruiters and managers. Helping your reps improve and perform to the best of their abilities is a key success…
Sales coaching is one of the most important tasks for sales recruiters and managers. Helping your reps improve and perform to the best of their abilities is a key success factor. You can have a huge impact on the sales team.
Having a rep or two who refuse coaching is not uncommon. You can’t expect all reps to be receptive to sales coaching, especially if they are a top performer and regularly hit their sales quota.
While it’s not ideal and can be downright frustrating, there are a number of creative ways you can deal with reps who are less than receptive.
No two sales reps are the same. Some are more advanced and have more experience than others. Some like to be guided; others are self-starters. What motivates sales reps can vary greatly. This is why it’s so important for sales managers to get to know their team. Mass communication doesn’t always work. Sometimes you need to speak a rep’s language and tap into their unique communication style to get them to open up. Remember, not all people are good at receiving feedback – good or bad.
Sometimes, it’s not the sales rep that’s the problem. Your approach, as a sales recruiter or manager, to how you coach and train could be one of the issues and a reason why reps refuse it. Some may see it as a waste of time or of no value, while others may think their time could be better utilized doing something else.
Ask your sales reps for feedback about how you coach. Ask them what they find helpful, what they don’t find helpful, and ask for feedback on ways your coaching approach could be improved to make coaching more valuable.
While selling is a huge part of a rep’s job, it’s not the only thing. Make sure to remind your reps that coaching and other tasks are also part of their job description. Some reps are resistant because they assume coaching sessions are optional.
Not all sales reps stick to the script or embrace training feedback. Here are some additional tips to rein in sales reps who refuse coaching:
SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.
Claire is a Western University graduate with a background in recruiting, sales and customer service. As a Director, Client Services her goals are to place the best people in the right roles resulting in satisfaction for both the candidate and client.