What makes good salespeople? It’s a question that many sales organizations have pondered for decades. Which types of people are best suited for selling? Which types of people should sales…
What makes good salespeople? It’s a question that many sales organizations have pondered for decades. Which types of people are best suited for selling? Which types of people should sales companies be looking for when hiring people to fill out their sales team?
If you ask most to describe a typical salesperson, they would likely say the person needs to be outgoing, have a strong personality, be persuasive, and be an excellent communicator. They need to be extroverts. Introverts are not cut out for sales.
However, recent research suggests the most successful salespeople don’t need to have big personalities or be extremely outgoing. They have moderate temperaments and have personalities that are somewhere in the middle between introverts and extroverts.
“Store managers and psychologists have long believed that outgoing individuals make the best salespeople. Yet research now suggests that extroverts are actually less successful at making sales than people with more moderate social temperaments,” says Melinda Wenner from Scientific American.
A term coined by Adam Grant, associate professor of management at the Wharton School of the University of Pennsylvania, ambiverts are people who have personality traits that place them in the middle of the spectrum between extreme extroversion and extreme introversion.
Grant’s research found that:
The study suggests that ambiverts tend to find the right balance between talking and listening, two very important parts of the sales process. They are not too pushy, but they take action when it’s warranted.
Therefore, you don’t need to be really outgoing and have a big personality in sales to be successful. It could actually be detrimental. Rather, having a strong mix of skills is the most important.
The big takeaway for sales companies is that hiring outgoing people with big personalities is not always the best approach. Rather, recruit candidates who have a combination of introvert and extrovert traits. These are the reps who should help create the best sales results for your sales team.
Learn more about the skills and traits of good salespeople by reading these blog posts by our expert sales recruiters:
SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.
Jonathan is an Account Executive and Recruiter at SalesForce Search, North America’s premier sales recruitment agency. Previously, Jonathan worked as an Account Executive and Recruiter in the bilingual sales talent market. Prior to his 5+ year career in sales recruitment, Jonathan worked at a music label and is a huge fan of Hip Hop, Funk and Soul music.