Everyone loves to hear a great story. A good story has the ability to captivate us, grab our attention, create engagement and get us to buy into something. When done…
Everyone loves to hear a great story. A good story has the ability to captivate us, grab our attention, create engagement and get us to buy into something. When done right, it can be an extremely powerful sales tool.
With people no longer being sold based on features and benefits alone, using storytelling to sell a sales solution is an effective strategy that can help you engage more prospects and close more deals.
Our sales recruiters have put together some of the top benefits of using storytelling to engage your prospects:
Telling a good story can capture the attention of your customers. Many start to tune out when a sales rep starts to talk about features and product benefits. You can convey the same information and keep their attention by doing it with a story.
A good story can motivate individuals to take action. It can inspire them to make a change and see things in a new light.
Telling stories can help build trust between a salesperson and a prospect. It adds a new dimension to the sales process, can help prospects open up and let down their guard.
Salespeople often use stats and data as a way to convince prospects. While this will work for some, it won’t for others. Including data and facts as part of a story makes them more interesting and relatable.
Your customers are more likely to remember a good story than a good sales pitch. They will remember the information you provided as part of the story, and it will stick with them as you work your way through the sales process.
Everyone has preconceived notions about how something will play out. Telling stories can help you change the narrative and the prospect’s mindset.
Improve your sales skills and pick up some new tips by checking out these great blog posts by our sales recruiters:
SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.
With 10 years of sales, management, and recruitment experience across multiple industries, Jace has helped numerous businesses (including many Fortune 500 companies) build high performing, quota smashing Sales teams. Jace provides an honest and consultative experience, while helping his clients hire smarter, faster, and more confidently! When he’s not networking with Toronto’s best sales talent, Jace likes to travel, snowboard, and watch sports.