6 years ago
June 19, 2018

The Power of Great Storytelling in Sales

Everyone loves to hear a great story. A good story has the ability to captivate us, grab our attention, create engagement and get us to buy into something. When done…

Rhys Metler

Everyone loves to hear a great story. A good story has the ability to captivate us, grab our attention, create engagement and get us to buy into something. When done right, it can be an extremely powerful sales tool.

With people no longer being sold based on features and benefits alone, using storytelling to sell a sales solution is an effective strategy that can help you engage more prospects and close more deals.

The Benefits of Using Storytelling as Part of Your Sales Strategy

Our sales recruiters have put together some of the top benefits of using storytelling to engage your prospects:

1. Gain attention:

Telling a good story can capture the attention of your customers. Many start to tune out when a sales rep starts to talk about features and product benefits. You can convey the same information and keep their attention by doing it with a story.

2. They are motivating:

A good story can motivate individuals to take action. It can inspire them to make a change and see things in a new light.

3. Build trust:

Telling stories can help build trust between a salesperson and a prospect. It adds a new dimension to the sales process, can help prospects open up and let down their guard.

4. It adds depth:

Salespeople often use stats and data as a way to convince prospects. While this will work for some, it won’t for others. Including data and facts as part of a story makes them more interesting and relatable.

5. People remember stories:

Your customers are more likely to remember a good story than a good sales pitch. They will remember the information you provided as part of the story, and it will stick with them as you work your way through the sales process.

6. It can change the way people think:

Everyone has preconceived notions about how something will play out. Telling stories can help you change the narrative and the prospect’s mindset.


Get More Sales Strategy Advice From Sales Recruiters

Improve your sales skills and pick up some new tips by checking out these great blog posts by our sales recruiters:

Do Good Salespeople Have to Be Outgoing and Have a Big Personality?

7 Valuable Questions to Ask on Your First Day in Sales

5 Genius Responses for the Sales Customer Who Is ‘Just Looking’


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.