Customer complaints happen. You can’t be perfect all the time. But rather than view complaints as a negative situation, they can actually be a very positive experience and even help you increase your sales.

A customer complaint can happen for many reasons. When they do happen, it shows there is an area to improve. It also shows that the customer cares. If they didn’t care and want to do business with you, you’d never hear from them again and never know a mistake was made.

Ways Customer Complaints Can Increase Sales

Our sales recruiters have put together some ways you can turn a customer complaint into an opportunity to increase sales:

1. They create awareness

Customer complaints create awareness about a potential issue. A complaint could signal a larger issue that could be costing you customers. Improving and addressing the complaint allows you to take a proactive approach and avoid issues that could cost you sales in the future.

2. Win over the customer

Use a complaint as an opportunity to make things right and win over the customer. In most cases, customers just want to be treated fairly. If you show you care and correct the mistake, more often than not, you will win over the customer. In turn, the customer will tell their friends about how you provided great customer service. This word of mouth testimonial can help you bring in new customers.

3. Exceed expectations

Once you’ve won over the customer and they are happy, go one step further to exceed their expectations. How you do this is up to you. But you should reward the customer in a way that makes sense, given the situation. Sometimes a handwritten thank you note, product discount, or other incentives will keep customers coming back.

4. Learn from your mistake

Mistakes happen. But they cannot happen repeatedly. You need to use each complaint as an opportunity to improve your products, services, and customer service. Making these improvements help your company become better, and allows you to learn more about your customers to better understand how to meet their needs. This will ultimately help you increase sales and become more profitable.

More Tips to Increase Sales

Want to improve your sales process and increase sales? Use these tips from sales recruiters to increase sales:

5 Genius Ways to Have Your Customers Do the Selling for You

How Do You Create a Unique and Impressive Selling Proposition (USP)?

4 Smart Ways to Target and Connect with Sales Customers

SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.