3 years ago
February 8, 2018

5 Genius Ways to Have Your Customers Do the Selling for You

As recruiters, we know selling is difficult. Competition continues to increase, there are more people vying for the same piece of the pie, and there are few unique products and…

Claire McConnachie

As recruiters, we know selling is difficult. Competition continues to increase, there are more people vying for the same piece of the pie, and there are few unique products and services being offered. Therefore, it’s important to do everything you can to get an advantage.

One unparalleled advantage and the ultimate goal is getting your customers to do the selling for you. You may be thinking getting your customers to sell for you is extremely difficult. It can be. But, if you take the right approach to sales, offer great products and services and put the time and effort into ensuring your customers are completely satisfied, they will become advocates for you.

Here are some genius ways to get your customers to do the selling for you:

1. Referral programs

We’ve all heard of referral programs before. If you do them right, they work. It’s a passive way to get your customers and brand advocates to help you sell. The key is to make the program easy to use and offer the right incentive to get your customers on board.

2. Loyalty programs

Rewarding your loyal customers is important. Through loyalty programs, you can incent your customers to not only keep doing business with you but if all goes well, they will refer you to other potential customers.

3. Reviews

People want social validation before making a purchase decision. Encouraging your current customers to write favourable reviews and testimonials is a great way to help you validate your products and services and sell to prospects.

4. Affiliate programs

Some customers want to be part of the team. Affiliate programs are a great way to passively sell your products. A good affiliate program can almost run on autopilot and bring in passive sales and income.

5. Providing great service creates word of mouth marketing momentum

Focusing on providing great service is the best way to get your customers to sell for you. If you take care of your customers, they will take care of you by telling other people about you. Never underestimate the power of word of mouth marketing, especially today. One great recommendation or review online can travel a long way and reach a large audience.

More Sales Strategies and Tactics from Sales Recruiters:

Get more insightful tips and advice from our sales professionals by checking out the following blog posts:

4 Genius Ways to Use LinkedIn as a Sales Tool

5 Ways to Attract New Sales Clients

5 Tips to Create a Successful Sales Plan


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.