6 years ago
January 5, 2018

4 Smart Ways to Target and Connect with Sales Customers

As sales recruiters, we know being able to connect with your sales customers is one of the most important parts of the sales process. If you do not successfully target…

Claire McConnachie Recruiter
Claire McConnachie

As sales recruiters, we know being able to connect with your sales customers is one of the most important parts of the sales process. If you do not successfully target and connect with sales customers, you will have a difficult time working them through your sales process and turning them into paying and repeat business.

Here are 4 smart and effective ways to connect with new and existing sales customers:

1.     Survey Your Current Customers

Your current customers are one of the best sources of information you have. Use the information you have about your customers and survey current paying customers to learn as much as you can about their preferences, needs and other information that will help you during the sales process.

Speaking with current customers will help you to effectively target different customer groups, and identify new opportunities to sell to your existing customer base.

2.     Use Social Media to Research Customers and Prospects

Having a social media presence is a must, but it’s not only to promote your company, products, and services. Smart companies use social media to provide greater customer service, target new customers with ads, answer customer questions, share content, and get to know more about customer preferences. All of these things can influence how you approach sales.

3.     Give Customers a Reason to Come to You

Inbound marketing has become a very effective way to target customers. Through your website, social media, and blog, you can create content and offers that will attract people to your brand. When they come to you, it creates a sales funnel of qualified leads that you can follow up with further.

4.     Influencers

Knowing who the key influencers in your industry are and leveraging them is a smart way to connect with your customers. It provides you with a unique and less direct way to gain input about your brand and learn more about your customers. It also lends credibility to your brand and can help you attract new customers you otherwise may not be able to connect with.

More Tips from Sales Recruiters to Connect with Sales Customers

Learn more about effective sales strategies to connect with your prospects and customers. Read these insightful blog posts:

Who Says All Habits Are Bad? 5 Sales Habits of Top Salespeople

5 LinkedIn Hacks to Get You More Sales Leads

4 Genius Ways to Use LinkedIn as a Sales Tool


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Claire McConnachie Recruiter

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.