LinkedIn for sales leads? We all know LinkedIn is a great networking tool. For sales professionals, it can also be a great source for sales leads. “LinkedIn has a huge…
LinkedIn for sales leads? We all know LinkedIn is a great networking tool. For sales professionals, it can also be a great source for sales leads.
“LinkedIn has a huge pool of potential leads in just about every single niche out there. Additionally, case study after case study revealed that LinkedIn, on average, drives the most customers to B2B companies,” says Neil Patel on Quicksprout.
Here are 5 effective LinkedIn hacks to help you get more sales leads:
This is an obvious tip, but it’s commonly overlooked. Make sure you optimize your profile as much as possible. You don’t want your profile to look spammy in any way, or people won’t take you seriously. Have a professional picture, a strong professional headline, and include a link in your summary stating that you are looking to connect with other professionals.
LinkedIn offers millions of professional groups. While there are some poor quality groups, there are also many fantastic groups that offer the opportunity to connect, engage and create discussion.
To get the most out of these groups, simply click the group’s tab, search the job title of the type of prospects you are seeking, and ask to join the groups. Once accepted, participate in these groups in an engaging and meaningful way. With a little time spent feeling out the groups, you’ll be able to identify and qualify potential leads.
Another great feature of LinkedIn groups is that you can create your own group. Set it up to align with your networking or sales objectives, and add qualified leads to the group. The group allows you to share relevant, targeted, and useful information that is unique to group members.
This feature allows you to search for professionals and narrow your search query. You can search by title, company, industry, location, school, and more to make your search more specific. The results will provide you with a great starting point for your prospect list.
LinkedIn has its own sales tool called Sales Navigator. It is designed specifically for sale professionals and provides you with a series of features that allow you to target buyers and companies, get custom lead recommendations, engage buyers and much more.
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Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.