7 years ago
June 27, 2017

3 Ideas Salespeople Can Steal from Social Media

As a sales rep, there is always room for improvement. Oftentimes improving means borrowing ideas. Here are 3 Ideas Salespeople Can Steal from Social Media

Claire McConnachie Recruiter
Claire McConnachie

The sales industry continues to evolve. With each new technology tool and platform, there are new techniques to be learned and new approaches that can be applied to traditional sales tactics. There is also a plethora of new ideas that savvy salespeople can steal from social media and other marketing platforms.

Ideas Salespeople Can Steal from Social Media

Top performing sales reps are never complacent. They are always looking for new ideas they can steal. Social media is one platform in particular from which salespeople can learn. Here are some ideas that you can apply to your sales strategy and tactics:

1. Be consistent across all channels of communication

Whether you are dealing with a single customer or multiple customers, it’s important to be consistent with the message you communicate to them. Salespeople cannot afford to be wishy washy. Trust is difficult to build in sales, and if you give your customers a reason to second guess you, they will.

2. Build relationships

Building relationships, rather than taking a transactional approach to sales, is an effective long term strategy. Just like on social media, it’s important to play the long game. Not everyone is ready or prepared to make a purchase today, but if you develop a strong relationship with them, when they are ready, you will be the person they contact first.

“The most important thing salespeople need to know is that they need to develop relationships more than they need to develop leads, because good relationships will turn into leads,” Janet Fouts says on Forbes. “People share a lot of information, and if you monitor and listen to what they are saying, you will eventually be able to engage in a meaningful conversation with them.”

3. Engage

Social media, much like sales, cannot be a monologue, directive, or one-way communication. People are more willing to buy from you when you take the time to engage them in conversation, provide them with information, and be more personal with them. People want to deal with people, so engage them like a person.

One effective way to engage is to be active in the communities where your clients are present. On social media, this may be in certain Facebook or LinkedIn groups. In person, this may be joining a professional group. The key is to create a persona that people like and trust.

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Claire McConnachie Recruiter

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.