As a sales rep, there is always room for improvement. Oftentimes improving means borrowing ideas. Here are 3 Ideas Salespeople Can Steal from Social Media
The sales industry continues to evolve. With each new technology tool and platform, there are new techniques to be learned and new approaches that can be applied to traditional sales tactics. There is also a plethora of new ideas that savvy salespeople can steal from social media and other marketing platforms.
Top performing sales reps are never complacent. They are always looking for new ideas they can steal. Social media is one platform in particular from which salespeople can learn. Here are some ideas that you can apply to your sales strategy and tactics:
Whether you are dealing with a single customer or multiple customers, it’s important to be consistent with the message you communicate to them. Salespeople cannot afford to be wishy washy. Trust is difficult to build in sales, and if you give your customers a reason to second guess you, they will.
Building relationships, rather than taking a transactional approach to sales, is an effective long term strategy. Just like on social media, it’s important to play the long game. Not everyone is ready or prepared to make a purchase today, but if you develop a strong relationship with them, when they are ready, you will be the person they contact first.
“The most important thing salespeople need to know is that they need to develop relationships more than they need to develop leads, because good relationships will turn into leads,” Janet Fouts says on Forbes. “People share a lot of information, and if you monitor and listen to what they are saying, you will eventually be able to engage in a meaningful conversation with them.”
Social media, much like sales, cannot be a monologue, directive, or one-way communication. People are more willing to buy from you when you take the time to engage them in conversation, provide them with information, and be more personal with them. People want to deal with people, so engage them like a person.
One effective way to engage is to be active in the communities where your clients are present. On social media, this may be in certain Facebook or LinkedIn groups. In person, this may be joining a professional group. The key is to create a persona that people like and trust.
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Claire is a Western University graduate with a background in recruiting, sales and customer service. As a Director, Client Services her goals are to place the best people in the right roles resulting in satisfaction for both the candidate and client.