6 years ago
September 6, 2018

Office Perks or Company Culture? 4 Reasons a Good Culture Should Be Priority

Cool office perks don’t attract top talent anymore. No one cares about the ping pong table or cool coffee maker in the break room. While office perks are still nice…

Rhys Metler

Cool office perks don’t attract top talent anymore. No one cares about the ping pong table or cool coffee maker in the break room. While office perks are still nice to have, they are not priorities for sales recruiters and professionals when they are considering applying for a job with your company.

Top sales candidates today are more concerned about your company culture and career development. If you lack a strong culture, have negative reviews, or a poorly defined employment brand, candidates could look elsewhere. Here are 4 reasons a good company culture should be a priority:

1. Good culture attracts good people

A strong company culture is an extremely effective recruiting tool. There is a reason why people have a desire to work at particular companies. It’s because they have great cultures. Having a strong culture helps you create an atmosphere where people want to work. It will improve your employer brand and help you become a destination for sales professionals to work.

2. A boost in retention rates

Finding top sales talent is one thing, but keeping them long term is a completely different story. Most people assume recruiting stops once a candidate is hired, but this is actually just the beginning. Today, sales professionals are not willing to stick it out. If you don’t have a good culture and are not a company where people are proud to work, they’ll find somewhere else to work.

A strong sales culture will make people want to stay, and it will help to improve retention rates. This will also help lower your hiring and recruiting costs over the long term.

3. Strong environment, strong performance

A strong company culture engages, encourages, and pushes people to be their best. A good company culture fosters a high-performance environment where people can reach their potential and grow their career.

4. Strong employer brand

Reputation matters. If you have a good company culture, the odds are you will make a good impression to candidates. This is highly attractive to top sales talent. They’ll want to work for you, and when they get hired, they’ll want to stay and be an active participant in company culture.


Learn More About Company Culture

Read more about the impact of company culture on the work environment and sales performance by reading these informative blogs by our sales recruiters:

Want to Keep Your Top Sales Employees? Let Them Do What They Do Best

4 Tips to Retain a Top Sales Team

4 Tips to Retain a Top Sales Manager


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.