It takes time to develop a top sales team, and if you are lucky enough to have a team of great sales reps, then you need to put the time and effort into retaining them, or risk losing them to your key competitors. Retaining a top sales team is much more cost effective than repeatedly replacing sales reps and hiring on an ongoing basis.
It’s no secret that a couple top performers on your sales team make up the bulk of your team’s overall sales. Top performers can also be difficult to find and convince to join your team, and losing even one of your top sales reps could significantly impact your sales team. Here are some very important tips that sales managers need to follow to keep their sales team intact:
This starts from the moment you meet a new rep. It’s important to be transparent about the work environment, opportunities for growth, and the challenges they will face. A mismatch between expectations and reality can negatively impact morale on your sales team – something that can cause top reps to leave and performance to dip.
All salespeople love something to strive for, other than simply meeting their sales quota. You can motivate your sales team by providing them with rewards and incentives. Things like prizes for weekly top performers, extra time off and even upgrades to their workstation will encourage some healthy competition internally and make work fun.
Top sales teams become top performers because sales managers and organizations invest in them through training and coaching. Not only will your team fail to grow and become better sales people if you don’t invest in them, top performers will look elsewhere and choose to work with a company that will offer training, coaching, and career growth opportunities.
While you don’t want to lose a top sale rep, it will happen. Ensure to conduct a thorough exit interview. It’s important to understand their reasons for leaving so you can make adjustments and prevent other top sales reps from following suit.
Get more insights about how to manage your sales team by checking out these blog posts by our sales headhunters:
How to Ensure Your Sales Team Is Always Improving Sales Skills
What Does a Modern Sales Team Look Like?
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Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.