7 years ago
December 15, 2017

Millennial Invasion! 4 Ways Millennials Are Changing the Way Sales Happen

Millennials are changing the sales game.  With this generation increasingly having more buying power and taking on more prominent roles in society, it’s vital for companies to take notice. As…

Rhys Metler

Millennials are changing the sales game.  With this generation increasingly having more buying power and taking on more prominent roles in society, it’s vital for companies to take notice. As sales recruiters, we know you need to adjust your sales strategies and tactics to accommodate this generation, or you risk losing out on sales.

Here are 4 ways this new generation is impacting the sales industry:

1.     Millennials are changing where sales happen

PowerPoint presentations and traditional sales demos are becoming a thing of the past. How and where sales happen is changing. Sales don’t only happen in the boardroom anymore. They happen online, over coffee at a local shop, and via video conference.

Millennials are less concerned about being impressed with a great presentation. They are also less likely to be persuaded by your tactics. They want to meet with real people, in a variety of settings, and work out sales agreements that work for both parties.

2.     Millennials are tech-savvy

Millennials have grown up with technology. They are familiar with it and they use it on a daily basis. This also means they have greater access to resources and information. They are a more informed buyer than previous generations. They are also more willing to adapt to new technologies, software programs, and devices.

3.     Millennials are independent thinkers

While social proof is an important factor, millennials are less likely to follow the beaten path. This generation has grown up with independence and are independent thinkers. They want solutions that meet their specific needs and won’t settle for anything less.

This generation is also more socially conscious than previous generations. They want to do business with companies that share the same mindset and values. Social justice and corporate responsibility are important to them.

4.     Millennials communicate on multiple platforms

Millennials don’t talk on the phone. They have very different communication preferences than previous generations. For sales companies, this means you will need to adjust your sales practices to reflect communications preferences.

For example, most prefer email over in-person meetings and phone calls. They want to be able to communicate through text messaging and social media. Companies need to meet millennials where they prefer to communicate or risk losing them.

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SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.