The second wave of COVID-19 is upon us. As we see confirmed cases continue to grow and with winter in the not-too-distant future, there is some cause for concern. While…
The second wave of COVID-19 is upon us. As we see confirmed cases continue to grow and with winter in the not-too-distant future, there is some cause for concern. While we don’t know exactly what a second wave of the virus will look like and entail, sales managers need to prepare themselves and their teams. You not only need to be mentally prepared for a long winter, you also need to be ready strategically to keep sales at a reasonable level amid the pandemic.
Use the following advice from Toronto sales recruiters to position yourself well to survive the second wave of the coronavirus pandemic and beyond:
This is obvious. As a sales leader, you need to stay on top of the latest developments surrounding the second wave. Pay attention to the case numbers nationally and locally. Stay up to date with how the latest COVID-19 wave is impacting your customers, supply chain, and all other factors that could create issues for your sales team.
Are new government regulations or restrictions being considered? If so, how will they impact your job and the job of your team? Confer with senior management and get the support, resources and insights you need to be agile. Being prepared and ready for anything can help you quickly adapt to changing circumstances.
There is a lot to be learned from everyone’s initial response to the coronavirus. What mistakes were made? What were your successes? Speak with your sales team, business partners, and other sales professionals within the organization to find out what worked and what didn’t. Start working on strategy improvements now so you don’t repeat the same mistakes. This will help you be in a better position for when the second wave fully takes effect, and it can help lessen the impact on business.
We all know you are only as strong as your sales team members. Ensuring your reps are safe is paramount. Your reps are looking to you for guidance. It’s important to prioritize communication with your team about everything COVID-19 related. Be transparent and be clear about the steps you are taking to ensure their safety and wellbeing.
Obviously, some industries and types of sales jobs have greater exposure than others. Take steps and apply what you learned from the first wave of the virus to take care of your team.
Here are some things you can do:
It’s obviously not business as usual for you or your customer base, and it won’t be for the foreseeable future. You’ve probably made changes to your sales process and business model already. You’ll likely need to continue to do so in the second wave as well to adjust to the changing needs of your customers. You’ll need to consider:
Consistently assessing how you do business has never been more important. A strong continuity plan is essential.
Many of your customers are experiencing the same challenges as your organization. They are shifting how they do business, their needs are changing and they are making decisions to keep the doors open. Support your customers by providing them with great service. It’s time to provide that added value you always talk about. Go above and beyond. Make them feel like your number one priority. Set this direction with your sales team and help them execute it. This will help you maintain the customers you have and minimize drop off because of the second wave.
How things will play out in the future is still to be determined. We need to prepare for the new normal. This isn’t the first crisis we’ve faced and it will not be the last. Take the lessons you learned from COVID-19 and continue to apply them to stay proactive rather than reactive.
SalesForce Search is a Toronto sales recruiting company that specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services, and medical devices. Find the right salesperson for your organization, start your search here.
Craig has 10+ years of sales and sales management experience. He specializes in building strong business relationships with clients and has an exceptional history of client retention.