2 years ago
August 16, 2018

How Does AI in Sales Affect YOU?

Artificial intelligence (AI) is a hot button topic these days. The impact of AI, and how it is changing how people work, has many people worried about their careers and…

Jace Ermidis Toronto Sales Recruiter
Jace Ermidis

Artificial intelligence (AI) is a hot button topic these days. The impact of AI, and how it is changing how people work, has many people worried about their careers and job security. This is no different in the sales industry.

There is no doubt AI will affect sales. How and to what extent will depend on your role within the industry. Even though it will impact sales, it should not be viewed negatively or as the enemy.

1. Fear Not

Many salespeople are greatly concerned about AI. They are worried it will replace them and reduce career opportunities in the future. However, AI is actually one of the most underutilized tools in sales.

If you’re still skeptical of AI, the good news is that your nightmare scenario will never happen – artificial intelligence, regardless of its IQ, will never be an effective substitute for real relationship building,” says Maria Waida on Business 2 Community.

2. Greater Access to Data

AI will help sales recruiters gain access to more detailed data and information to support sales functions. It can remove the more menial tasks such as data collection and organization, allowing you to spend more time with your clients and keep your sales funnel full of leads.

3. More Accurate Decision Making

Having access to more data will allow you to make more accurate and strategic decisions about sales processes, plans, strategies and how to interact with and target customers and prospects.

4. Greater Customer Insights

AI will help you learn more about your customers. The more detailed insights you have about customers, the more effectively you will be able to understand their unique needs and customize sales solutions.

5. Greater Productivity

Ultimately, having access to AI will help you become a more productive sales professional. You can shift your focus from data collection to data analysis. This will help you become an expert in your field and be a key resource with whom customers can connect to help them find sales solutions.

Learn More About Sales Careers From Sales Recruiters

Learn more about the latest developments in sales by checking out these blog posts by our sales recruiting experts:

6 Resourceful Tips from a Sales Recruiter: Things to Do Within the First 3 Days of Losing Your Sales Job

Too Good to Be True? 3 Reasons Why You Should NEVER Accept a Counter-Offer

Waiting Sucks! 4 Things to Consider Doing While Waiting to Hear Back About a Sales Job


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Jace Ermidis Toronto Sales Recruiter

Jace Ermidis

With 10 years of sales, management, and recruitment experience across multiple industries, Jace has helped numerous businesses (including many Fortune 500 companies) build high performing, quota smashing Sales teams. Jace provides an honest and consultative experience, while helping his clients hire smarter, faster, and more confidently! When he’s not networking with Toronto’s best Sales talent, Jace likes to travel, snowboard, and watch sports.