How often do you attempt a trial closing during your sales process? If you don’t use this method a lot, then you should reconsider adding trial closing techniques to your sales process. Any sales professional who uses them on a regular basis understands their importance in helping you learn about your customer and moving you closer to making a sale.

In this post, our sales recruiters have put together a number of great sales trial closing techniques. But first, let’s dive into why they are such an important part of the sales process.

1. Why Are Trial Closes Important?

Using a trial close provides you with two very important pieces of information. It tells you where you are in the sales process and where the buyer is in the purchase process. It also tells you when to ask for the sale.

2. Trial Close vs. Closing the Deal

One thing sales reps need to understand is that trial closes are not the same as asking for a sale. A trial close is used to see how a customer feels about the sale or a particular feature, whereas the close is asking for the business. The trial close asks for the customer’s opinion, not the sale.

3. Top Sales Trial Closing Techniques

Trial closes are commonly posed in question form. It’s a way to engage a customer in conversation and see how they feel about something without being pushy or making them feel pressured.

Here are some of the best trial closing questions to ask:

1. So, you are looking to get started on {insert date}?
2. Does the product/solution make sense to you?
3. How do you feel about the solutions we have discussed so far?
4. What do you think about {insert product feature/benefit}?
5. Based on what we have discussed, do you have any questions about XYZ?
6. What do you think of the proposal?
7. What do you see as the next step in the process?
8. When is a good time to send you the paperwork?

Once you ask these types of questions, the best thing you can do is stop talking and wait for the customer to reply. What they say will tell you where you are in the sales process and the next steps you should take.

More Sales Strategies from Sales Recruiters

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The 7 Most Persuasive Words Salespeople Should Use

Sales Strategy: 7 Things EVERY Sales Customer Wants

SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.