7 years ago
October 20, 2017

Sales Strategy: 7 Things EVERY Sales Customer Wants

Do you know what your sales customer wants? While there is no doubt sales customers have unique needs and each one is different, there are some common things that EVERY…

Claire McConnachie Recruiter
Claire McConnachie

Do you know what your sales customer wants? While there is no doubt sales customers have unique needs and each one is different, there are some common things that EVERY customer wants when dealing with sales reps.

For many customers, it’s not just about getting the lowest prices, getting the best deal, or best value for their money. In many instances, it is about the little things.

7 Things Every Sales Customer Wants from Sales Reps

Here are some of the top things successful sales recruiters and reps provide to their customers:

1. Accountability:

No one is perfect. Sales customers expect honesty and accountability from their business partners. If you make a mistake, own it. Don’t try to pass it off.

2. Simplicity:

Your customers want you to make things as simple as possible. They don’t want complex sales transactions. They want buying to be simple and easy to understand.

3. Accessibility:

You need to be accessible to your customers. You can’t allow days to go by before getting back to them. You need to offer great service, be there to answer questions, and help them resolve issues as they arise.

4. Innovation:

Customers are increasingly looking for reps who not only provide great products and services but also offer new perspectives. They want someone who brings innovative ideas to the table.

5. Collaboration:

Customers want a business partner. They want someone they can work with to help them achieve their business goals. No longer is a sales rep’s job only about selling.

6. Deep understanding:

Above all else, customers want sales reps who actually listen to their needs and problems. They want to work with people who have a deep understanding of the company’s goals, issues, and approach. They want someone who gets it and can help them succeed, not someone just trying to sell.

7. Proactivity:

Many sales reps are reactive. They wait for a customer to have an issue, and then they sell them a solution. What your customers actually want is a rep who will help them avoid issues before they arise.

What you think your customers want and what they actually want is different. Make sure you know what is most important to your customers to ensure you are providing them with the best service possible.

More Sales Strategy Tips From Sales Recruiters:

They Said WHAT?! 6 Things Salespeople Should Never Say to a Customer

The 7 Most Persuasive Words Salespeople Should Use

5 Tips to Handle Lost Sales Deals


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Claire McConnachie Recruiter

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.