A complicated job application process is not something sales professionals look forward to completing, even if they really want to work for your company. Sure, you want to separate the contender from the pretenders, but you could also be costing yourself access to great talent by complicating the process. Your instructions need to be clear. Your application process needs to be easy to complete.

If you are having issues getting people to apply for jobs, here are some signs that your sales job application process is too complicated:

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1. The job application looks like a giant block of text

The first thing candidates will see is your job description. If it’s filled with large paragraphs and it’s not easy to scan, people will move on. Make your ad easy to read and skim. Use headers and bullet points to highlight the key information.

2. People start but don’t complete it

A sure sign your application is too complicated or time-consuming is if you have a lot of people start the application but don’t finish it. Your application should be clear. The steps should be defined and candidates should be able to complete them within 15 minutes. If it takes any longer or if instructions are not abundantly clear, candidates will not complete the application.

3. Candidates send incomplete applications

Another sign your application is too complicated is if candidates send in incomplete applications. They may skip steps or omit some information. This could be because your instructions are not clear. If you notice a trend of incomplete applications, it’s time to review it.

4. Candidates look for other ways to send resumes

Sometimes if the job application process is too time-consuming or complicated, you may find people looking for other ways to be considered for the job. If you notice candidates skipping the application and trying to connect with the hiring manager directly via email, LinkedIn, or social media, you need to refine your application process.

5. Candidate feedback

Candidate feedback is a great way to find out if your sales recruiting efforts are effective. If candidates make comments about how “thorough” or “extensive” the application process is, they are telling you it’s too complicated.

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