Hiring in 2022 is a challenging endeavour. Top talent is hard to come by. And, if you want the best people, you will have to pay top dollar to get them. It’s a candidate’s market, and there are lots of roles to fill within the sales industry.

If you are struggling to find new sales talent, or perhaps you are just looking for a new approach to identifying candidates, it’s time to tap into sources of the hidden talent market.

It’s common for sales companies to focus on the people right in front of them—those who applied for open positions. But the talent market is much more robust. Below, our sales recruiters outline some hiring techniques that are ideal for sourcing hidden talent:

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1. Never stop looking

If you want to find the best talent, you should always be looking for it. You can’t rely on a certain time or place. Always be recruiting, not only when you have a hiring need. And don’t rely on a single source for talent. Look everywhere, all the time.

2. Get social

Social media is a great place to connect with sales professionals. If you have a vacancy, make sure you post it on all your social channels. Strategically use the right hashtags to create maximum visibility for your job ads. You will be able to reach both active and passive candidates.

3. Leverage your current employees

Your current employees can be one of the best sources of identifying hidden talent. Your employees have a deep understanding of the requirements of the job. This means they will have a good idea of the people capable of doing the job. If they refer people, there is also a great chance they will be a good fit because they wouldn’t want to recommend someone who would reflect poorly on them.

4. Get networking and don’t stop

We know it sounds cliché, but it’s true. Networking is one of the important actions you can take to find new talent. Go to networking events, attend online seminars, and go to events where you can meet and engage with new people. You never know who you will meet – it could be a great candidate to join your organization.

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