2 years ago
January 13, 2022

4 Recruiting Tactics That Will Help You Find Overlooked Sales Talent

There is no question that top sales talent is in high demand. All sales organizations are in competition for the best of the best. The trouble with this is it…

sales recruiter Liz Vixner
Elizabeth Vixner

There is no question that top sales talent is in high demand. All sales organizations are in competition for the best of the best. The trouble with this is it makes it that much more challenging for you to get access to this type of transformational talent.

Rather than focusing your sales recruiting efforts on capturing that unicorn, you should also focus on other candidates who could also have a big impact on your organization – overlooked sales talent. There are a lot of highly qualified and excellent salespeople out there who get overlooked for one reason or another. By adjusting your sales recruiting strategy to go after these types of candidates, you will improve your success rate.


So, the question is, how do you find overlooked sales talent?

Here are some effective recruiting tactics to help you find these diamonds in the rough:

1. Always be recruiting sales talent

Most organizations make the mistake of only recruiting talent when they need to fill a role. You dip in and out of recruiting mode. But, if you are always on the lookout for great people, it can help you find overlooked talent. You don’t know when good people will become available, but if you are always looking, you improve your chances of connecting with them.

2. Build relationships with passive candidates

Don’t overlook talent because they have a job, or they are not considering making a move right now. Things change. If you work on developing relationships with all sales talent, you increase your chances of getting access to these people when it comes time for them to make a career move.

3. Referrals

Getting referrals from trusted employees and other professionals in the sales industry can help you get access to people who you would have otherwise overlooked. Incentivize your people to help you with the recruiting process by recommending people they think would be an asset to your organization.

4. Recruit earlier

Think in terms of the future. Look for the talent you see potential in. They may not have the experience you need right now, but in a few years, they could be an up-and-comer. Build relationships with these people now so you will be able to access them when the time is right.

Job GIF by StickerGiant

Get More Sales Recruiting Advice on Our Blog

3 Unusual Ways the Pandemic Has Permanently Changed the Sales Candidate Hiring Experience

Struggling to Hire? The Solution to Your Sales Talent Gap Might Be Inside Your Organization

3 Predictions for the Most Popular Sales Jobs in 2022

sales recruiter Liz Vixner

Elizabeth Vixner

Elizabeth is a sales recruiter that has led and developed multiple top sales teams in Canada in the Automotive, Retail, and Sports Industries. With 6+ years of corporate sales experience, she knows what separates a good salesperson from a great salesperson. She holds a Bachelor of Business Administration with a Specialization in Marketing and Accounting with Honours from the Schulich School of Business at York University.