Getting the most out of your sales team is essential. It’s a prime focus for sales leaders and managers. The better they perform, the more sales, and the better the organization will perform.
While we can all stand to make improvements, getting your sales team to maximize their performance is challenging. With an economy that is constantly in flux, changing market factors, and with more educated buyers and clients than ever before, it has never been more challenging to sell – also a reason why an emphasis on sales performance is at an all-time high.
“The sales profession moves faster than ever today. In the blink of an eye, new competitors emerge, products similar to yours are released, and before you know it, it’s a race to the bottom,” says John H. Dean on SellingPower.
“No matter what industry you’re in, what worked well a few years ago isn’t good enough today. This is no time for trial and error or order taking; this is a time to sell,” he adds.
Sales reps who fail to meet their objectives are hurting your organization, and corrective steps need to be taken to right the ship.
Coaching and training play a vital role in improving your sales team performance. We all know that sales reps need to be coached on a regular basis to keep them focused and performing at an optimal level. Here are some tips to improve sales team performance:
Focusing on these tips can help you get the most out of your sales team and achieve desired results. Each sales team is unique, so adjust your coaching to address their specific needs and areas for improvement.
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Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.