To be good at sales you need sales skills. We’ve outlined 10 Essential Selling Skills for Sales Reps that you need to become a top sales rep.
Sales reps need to have sales skills. This is obvious. But, if you want to be successful and blow your sales quotas out of the water, there are a series of essential selling skills and abilities that you need to possess. Often, having these skills is what will make you a top sales rep and separate you from the pack.
A recent study by RAIN Group identified some of the essential skills that sales reps need to have to be successful in the industry:
The ability to open up a prospect’s eye to new and different solutions gives you more opportunities to sell.
Top reps take a collaborative approach to selling. This helps to eliminate the “us vs. them” mentality in the minds of the customer.
The numbers matter. Clearly communicate the return a customer can expect, and they will be more willing to listen to what you are selling.
Actively listening and engaging with the customers helps you to learn more about them, and it shows them that you care and want to help them identify a solution to their current problem.
If you don’t understand a buyer’s needs, then you will have a difficult time positioning your products/services as the ideal solution.
Being honest with potential issues and how to deal with them is important.
If you can’t impress a buyer with your proposed solution that communicates how you will help them achieve desired results, you’ll struggle to close.
Explain the purchase process step by step.
People want to buy from other people, not companies. Creating a personal connection builds rapport and trust.
Too many sales reps attempt to differentiate based on product features and benefits alone. However, buyers are more interested in the value a product or service provides.
These are the skills you need to achieve great things in your sales career. Developing these skills take time and are refined over time, but the effort and return is worth it.
SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit sales people in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right sales person for your organization, start your search here.
Gabrielle is a Wilfrid Laurier University graduate with a degree in Business Administration. She has a background in both sales and marketing, with experience working in the technology, education, and travel sectors.