With the rise of the digital era, the way organizations sell has completely changed. There are now dozens of sales tools on the market that companies can invest in to improve productivity and profitability. Investing in the newest innovative technology can significantly help you improve your sales. However, with so many options, it can be difficult to decide which tools will have the highest ROI and which ones will just hinder your sales team’s performance.

So let’s discuss one such piece of technology that we believe can improve your sales: HubSpot’s CRM.

HubSpot’s CRM can help manage your company’s interactions with both current and future customers. Through the use of technology, it allows your sales team to organize, automate, and synchronize sales while improving marketing and customer service as well. In short, HubSpot’s CRM can support your sales team, streamline your selling process, and in turn, improve your sales.

Better Internal Communication

In the past, sales and marketing used to be totally separate departments. But with inbound marketing becoming more and more prevalent, sales and marketing must now work together to generate leads, develop those leads, and then turn them into customers. Any break down in the system between the two departments can cost your company business. With HubSpot’s CRM, you can improve your sales by improving communication. The sales and marketing teams can use the same system so no information is missed or neglected while being handed off. Both teams have access to the exact same data, which will improve communication. Your lead handoff will be smoother than ever before.

Less Paperwork=More Time to Sell

Do you really want your sales people sitting at their desks filling out spreadsheets or do you think their time would be better spent in the field, talking to clients? The latter, of course. With HubSpot’s CRM you can improve your sales by enabling your sales people to go out and sell. The system logs calls, emails, and interactions with customers automatically, so your sales reps don’t have to do so manually. Not only does this ensure that your system is always up to date and that the data entered is accurate, but it means your sales people can focus their efforts on what they do best: selling.

All Interactions Are Tracked

You can’t expect to improve your sales if you keep missing vital information from your customers. If they’re interacting with you on your website, by email, on social media sites, on your blog, and at other touch points, it can be hard to keep up with every piece of information. You could miss an interaction that could help you make a sale. When you’re missing pieces of communication, you’re missing opportunities. But when you let HubSpot’s CRM track all of your leads, on every single touch point, you never have to worry about missing an opportunity again. The real-time data that HubSpot’s CRM provides you will let you stay up to date on your leads’ online behaviours so you can sell better, faster. 

Customer Profiles

You’ve probably struggled to get your sales reps to keep their customer profiles up to date. Every profile seems to be half empty and filled with outdated information that was entered years ago. Of course, it’s a lot easier to improve your sales if you have relevant customer information to rely on. With HubSpot’s CRM, you don’t have to depend on your reps to handle this task anymore. The program automatically pulls useful data from the web, like from your client’s social media pages. Connecting with your leads has also never been easier. You can do it right from their profiles!

HubSpot’s CRM is easy to use, simplifies your sales activities, and strengthens communication to help you improve your sales.