Many sales managers still hire new sales talent in house. And it’s a wonder why they haven’t switched to using recruiters for sales professionals yet. Hiring sales people is tough and doing so in house can often leads to wasted time, increased costs, high turnover, and bad hiring mistakes. It’s difficult to differentiate mediocre candidates from top talent. It’s difficult not to be fooled by fake smiles, charm, and charisma during the interview. And it’s difficult to ensure that you’re hiring the right candidate when you don’t have much recruiting and hiring expertise and experience.

When it comes to hiring new sales talent, you should leave the work to recruiters for sales professionals. Here’s why it’s your best bet.

Benefit from Expertise and Experience

Recruiters for sales professionals not only have the right experience and expertise in hiring—after all, it’s what they do all day every day—but they also have unique experience in the sales field too. Many sales recruiters used to be sales people themselves. So they know what makes a great sales rep and what makes a mediocre one. They know what factors indicate success. They know which types of candidates can fool in the interview and bomb on the job.

And they also understand what unique hiring challenges your company faces. As experts in hiring, they can offer advice, insights, and recommendations based on their in-depth knowledge. They understand current trends in the sales job market. They understand what motivates sales people to take a job. And they know all about the different types of roles available in the field and what type of sales people will succeed in them.

With both expertise and experience in sales and in hiring, recruiters for sales professionals can be big assets to your company, identifying and hiring only top talent that will succeed.

Gain Access to a Wider Market

Likely, your recruitment process could use a boost. You might not seek out top candidates in many areas other than online job boards. And this really limits your candidate pool. When you partner with recruiters for sales professionals, though, your options are limitless. Recruiters have deep relationships with a wide variety of sales candidates because they seek them out everywhere, such as social media, schools, and networking events. And by using inbound recruiting, they make great candidates come to them for jobs too. They have the time, resources, and ability required to identify and find the best sales professionals in North America—and you can gain access to this wider market by working with them.

Hire the Right Person for the Job

You’ve probably made your fair share of hiring mistakes—it happens! It can be difficult to find top talent and find the best fit for the job at hand, time and time again. Unfortunately, this means that your costs increase and your retention rate decreases. It’s costly to hire the wrong person.

When you work with recruiters for sales professionals, you can count on hiring the right person for the job, every time. Recruiters use proprietary technologies and data-driven processes for screening, interviewing, and assessing candidates in order to identify sales elements required for superior performance, eliminate bias, and take a holistic approach to hiring. They don’t hire on gut feeling. Their defined, repeatable, and proven processes are key to their sales hiring success.

Your organization depends on its sales people. The talent you hire could mean the difference between staying profitable and barely staying afloat. When you need to hire new sales talent, let the professionals handle the recruiting and hiring. Sales is simply too important to your organization to leave anything to chance.