3 years ago
January 18, 2018

The Perfect Answer for “What Can You Bring to This Role?”

Job interviews are demanding. You will be asked a lot of challenging questions – many of which take careful preparation and time to develop a strong answer. “What can you…

Claire McConnachie

Job interviews are demanding. You will be asked a lot of challenging questions – many of which take careful preparation and time to develop a strong answer.

“What can you bring to this role?” is a common question you can expect to hear from hiring managers in the sales industry.

Interviewers and sales recruiters ask this question for a couple reasons. They want to hear what you can actually bring to the role, outside of what is listed on your resume. They also ask the question to learn about what you can offer that other candidates cannot. It’s a way for them to differentiate between candidates and see who can offer the most.

For you, it’s an ample opportunity for you to communicate why you are the ideal candidate for the job. They key is how you answer the question. You don’t want to be too brief and not effectively communicate why you are the best candidate. You also don’t want to be too long-winded.

How to Answer “What Can You Bring to This Role?”

Crafting the perfect answer to this question will take some thought on your part. It’s important for you to do as much research as possible about the role, understand what it entails, and then consider your skills and experience.

Ask yourself:

  1. What skills and experience do you bring to the role? Are there specific skills and abilities that make you an ideal candidate for the role?
  2. What makes you different? Do you have unique skills or specific skills that other candidates don’t have?
  3. How can your unique skills make a difference in the role? What is it about you that will enable you to make a difference if you are chosen for the role?
  4. How can you add value to the role? What added value can you bring to the role that is currently missing?

Reflecting upon these questions will help you develop a number of strong points to create your answer. Focus on your top three traits/skills that you bring to the role. You can elaborate more on other points if prompted by the interviewer.

More Job Interview Question Tips From Sales Recruiters

You’ll be asked a variety of questions during the interview process. Check out these blog posts to gain more tips and insights for how to make a great impression on your next sales job interview:

5 Potential Sales Job Interview Questions and How to Answer Them

3 Ways to Ace a Sales Interview

The Perfect Answer for “Tell Me About Yourself”


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.