3 years ago
September 22, 2017

How to Sell a Product in an Interview: 5 Tips from Sales Experts

Tips from sales experts often come in handy and help you prepare for job interviews. There are many common questions and situations you will find yourself in – one being…

Rhys Metler

Tips from sales experts often come in handy and help you prepare for job interviews. There are many common questions and situations you will find yourself in – one being how to sell a product in an interview.

You are in a job interview and you get asked to sell a product to the interviewer. The first thing to do is NOT panic! It’s a common sales interview strategy to see what you can do when put on the spot.

In most cases, the interviewer will ask you to sell them a relatively simple object such as a pen, apple, stapler, or something else found in the interview room.

Here are some tips from sales recruiters on how to approach this common sales interview request:

1. Take a second to think

Don’t rush into your sales pitch right away. Take a quick second to think about the product, how it related to the interview, and the key features they would find valuable. Then create a story around this information and start your pitch.

2. Ask questions

Don’t be afraid to ask questions about how the interviewer uses the item. Probing them and learning more about the item from their perspective demonstrates your customer-centric approach. It also allows you to gain more insight into the best way to sell the item.

3. Be creative and have fun with it

The interviewer is not looking for a canned answer they have heard before. They are looking for you to be creative with your approach. So have fun with it. The interviewer wants to see how you think on your feet. The key is to have confidence, show your sales skills, and give them a sales presentation that will make you memorable.

4. Ask for the sale

Naturally, once you make your pitch, you should follow up by attempting to close the sale. If the interviewer puts up reservations, go with it and probe deeper into their pain points to get to the root of why they won’t buy. Close with a summary statement and request for their business.

5. Prepare ahead of time

If you are reading this blog post, then you are a step ahead of the game. Consider questions such as this when preparing for an interview. Choose a couple objects you have in front of you and practice how you would pitch them. Going through this exercise a few times will help you think better on your feet if you are asked the question.

More Tips from Sales Experts

Get more tips from sales recruiters by reading these insightful blog posts:

How to Explain Leaving a Job on Bad Terms During Your Sales Interview

The Perfect Answer for “Tell Me About Yourself”

5 Best Practices to Follow After a Sales Interview


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit sales people in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right sales person for your organization, start your search here.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.