It is no secret people want to work for companies that have a great culture. They want to work in organizations that take care of their salespeople. If you are…
It is no secret people want to work for companies that have a great culture. They want to work in organizations that take care of their salespeople.
If you are part of a great organization, it’s important for you to use this to your advantage when recruiting top sales talent. If you have a great culture, use it to sell people on the company. Even if you don’t, you are wasting a great competitive advantage.
Here are some ways sales managers can use culture to their advantage in a sales job interview:
Storytelling is one of the most effective ways to communicate the value of your company culture. Tell the story about what makes your culture unique and the top reasons people love to work for the organization. Tell stories about your teams’ successes. As a sales manager, you can even explain why you personally enjoy being part of the organization.
Talking about your company culture is one thing but showing candidates your company in action is the most effective way to sell a candidate during the job interview. You can do this in a number of ways. You could take them for a tour of the office and introduce them to people. Or, if you are conducting a video interview, you could get more people involved in the interview process.
It’s important to use language that connects with the candidate. The words you use during the interview will create a perception of your culture.
Using insider terminology and jargon can quickly create a disconnect. Use words that are inclusive. Communicate with the terminology that your candidates want to hear, such as flexible, supportive, opportunity, growth. Use language that expresses your company’s core values. This will help you create a connection with candidates.
How you support your employees, the programs, and the perks you offer can be deal-breakers for top sales talent. Be sure to communicate more than just the perks, however. Does your company offer a mentorship program or leadership training? Mention it. Do you offer a really good health insurance plan? Tell candidates about it.
Elizabeth is a sales recruiter that has led and developed multiple top sales teams in Canada in the Automotive, Retail, and Sports Industries. With 6+ years of corporate sales experience, she knows what separates a good salesperson from a great salesperson. She holds a Bachelor of Business Administration with a Specialization in Marketing and Accounting with Honours from the Schulich School of Business at York University.