There are many professions that share some crossover. Some of the required skills, experience, and daily tasks comingle and cross over with other departments and business functions. Sales and human resources share some similarities and, in some instances, HR can help support sales and even be a key success factor.

Here are some interesting ways HR can help drive sales success in a supporting role:

1. Recruiting

In order to have sales success, you need to recruit high quality talent to your organization. HR can help you identify, recruit and attract the top sales talent you need to fill out your team and achieve your sales objectives.

2. Strong Compensation Packages

We all know that incentives play a large role in getting your sales recruiters to perform at the highest level. Compensation is important. But it’s even more important to understand the types of compensation packages that your sales team desires. HR can help you put together strong salary, bonus and benefits packages to attract talent, get them to stay, and perform well.

3. Performance Metrics

The ability to measure performance beyond basic analytics, such as the number of sales, is important to help make your sales team more effective and efficient. HR can help you gain a new perspective by offering new performance metrics and analytics you can use to improve your sales team performance. HR can provide you with an outsider perspective and offer out-of-the-box ideas.

4. Diversity

Diversity has never been more important. Diverse sales teams are great for business, company culture, and for many other reasons. A diverse team brings multiple perspectives, fresh ideas, and an inclusive environment. It can also foster a strong employee brand and help you attract top sales performers to your organization.

5. Professional Development

A final way HR can help drive sales success is through professional development and training. Top sales teams are always learning, applying what they learn, and taking advantage of new trends in the marketplace. HR can help you streamline sales rep development. The more you invest in sales training, the more you will get out of your sales team.

Get More Tips to Drive Sales and Improve Performance

Gain more insights to improve your sales performance by checking out these blogs by our expert sales recruiters:

How to Focus Your Time on Qualified Leads

3 Steps to Get Out of Your Sales Slump

How to Measure Your Sales Productivity

SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.