2 months ago
February 21, 2024

Our Sales Recruiters Share 15 Secrets to Closing Tough Sales Customers

Closing is one of the most challenging aspects of sales. If you can master your closing techniques, especially when dealing with tough sales customers, you can have great success. Closing deals…

sales recruiter Liz Vixner
Elizabeth Vixner

Closing is one of the most challenging aspects of sales. If you can master your closing techniques, especially when dealing with tough sales customers, you can have great success. Closing deals with challenging customers requires a strategic approach and effective communication skills. Yes I’m a sales recruiter but I’ve also led multiple top performing sales team in a number of sectors so it’s from that standpoint I have put together this list of 15 top secrets from our sales recruiting that will help you successfully close deals with hard-to-manage customers:

  1. Build Trust: Establish trust by being transparent, honest, and reliable. Challenging customers are more likely to close a deal if they believe in your integrity.
  2. Active Listening: Listen attentively to your customers. Understand their concerns, objections, and preferences. This demonstrates empathy and shows that you value their input.
  3. Identify Pain Points: Pinpoint the specific pain points or challenges your customer is facing. Tailor your pitch to address these issues directly, showcasing how your product or service provides solutions.
  4. Customized Solutions: Offer personalized solutions. Show that you’ve carefully considered their unique needs and can provide a customized approach that sets you apart from competitors.
  5. Highlight Value, Not Just Features: Focus on the value your product or service brings to the customer rather than just listing features. Demonstrate how it directly addresses their challenges and adds significant value.
  6. Overcome Objections Proactively: Anticipate objections and address them proactively during your pitch. This shows preparedness and helps alleviate concerns before they become major roadblocks.
  7. Create a Sense of Urgency: Instill a sense of urgency without being overly aggressive. Highlight limited-time offers, exclusive deals, or benefits that encourage the customer to decide sooner rather than later.
  8. Educate and Empower: Position yourself as an expert in your field. Educate the customer on industry trends, best practices, and how your product/service can empower them to overcome challenges.
  9. Trial Periods or Demos: Offer trial periods or product demonstrations. Allowing customers to experience your product firsthand can break down skepticism and make it easier for them to envision its benefits.
  10. Negotiate Win-Win Solutions: Approach negotiations to create a win-win situation. Find common ground and compromise where possible to ensure both parties feel satisfied with the deal.
  11. Leverage Social Proof: Share success stories, testimonials, or case studies from satisfied customers. This social proof can boost confidence and credibility in the eyes of challenging customers.
  12. Follow-Up Effectively: Consistent follow-up is crucial. Stay engaged with your customers, address any additional concerns, and provide the necessary information to keep the deal moving forward.
  13. Stay Calm and Professional: Maintain a calm and professional demeanor, even in challenging situations. This helps build respect and demonstrates your ability to handle difficult negotiations.
  14. Adapt Your Communication Style: Tailor your communication style to match the preferences of your customers. Some may prefer concise, data-driven discussions, while others may respond better to a more personal and relationship-focused approach.
  15. Continuous Improvement: Regularly evaluate and learn from your experiences. Adapt your sales strategies based on what works and refine your approach to better address the needs of hard-to-manage customers.

Remember, each challenging customer is unique, so it’s essential to be adaptable and continuously refine your approach based on individual circumstances.

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sales recruiter Liz Vixner

Elizabeth Vixner

Elizabeth is a sales recruiter that has led and developed multiple top sales teams in Canada in the Automotive, Retail, and Sports Industries. With 6+ years of corporate sales experience, she knows what separates a good salesperson from a great salesperson. She holds a Bachelor of Business Administration with a Specialization in Marketing and Accounting with Honours from the Schulich School of Business at York University.