Sales customers lie. They lie for many reasons. The difficult part for sales recruiters and reps is that you can’t really do much about it. You can’t call them out…
Sales customers lie. They lie for many reasons. The difficult part for sales recruiters and reps is that you can’t really do much about it. You can’t call them out without risking a potential sale.
The key is to understand when they lie and how to handle it. Some customers lie because they don’t have time to deal with you at that moment, they lie because they have another deal on the table, or they lie unknowingly.
Our sales recruiters have put together a list of some of the most common lies you will hear from sales customers and some tips for how to deal with them:
You’ve probably heard this one a few times. It’s a quick way for customers to get off the phone with sales reps. More often than not, it means they have the budget, but they are not sure they want to use it for what you are selling. You can handle this by discussing where money is being spent and repositioning your sales solution to ensure it aligns with the client’s needs.
This may or may not be true. When you hear this, your customer wants a better deal. When you face price objections, focus on the value you provide and emphasize the benefits of choosing your organization. Reinforce the importance of getting what you pay for.
If you are cold calling, you will get this response more often than not. The best way to handle this is to inquire about the best time to call and set a time to speak with the prospect.
If you get the answering machine, make sure you leave a detailed messaged. As an alternative, try to call early in the morning, before your prospect gets busy.
The vast majority of your customers will not read the information you send them, unless they specifically request it. People are busy, and they are not interested in your marketing material. Therefore, you cannot depend on information dumps to engage prospects. Use it as a secondary resource to help close deals or provide further information. Use it to provide value and to add credibility to your offer.
SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.
Claire is a Western University graduate with a background in recruiting, sales and customer service. As a Recruitment Consultant, her goals are to place the best people in the right roles resulting in satisfaction for both the candidate and client.