There are a lot of different ways you can communicate with candidates today. You can speak with them in person, send emails, text messages, and communicate through social media. You…
There are a lot of different ways you can communicate with candidates today. You can speak with them in person, send emails, text messages, and communicate through social media. You can also pick up the phone – something recruiters and hiring managers seem to be doing less and less. Technology has certainly changed the way people interact, especially during the sales recruitment process. While sending a text or email is the default for many, there is still a ton of value in picking up the phone to recruit a candidate.
Here, our Toronto sales recruiters discuss some of the reasons why you should pick up the phone to connect with candidates. We’ll also outline 6 tips to get the most out of your phone conversations with the sales professionals you are recruiting.
There are many great reasons to use a phone to connect with a candidate:
Before you make a call to a candidate, it’s important to have a clear understanding of the purpose and goal of the call. This will depend on where you are in the recruiting process with that candidate. Is the call intended to screen the candidate? Are you holding a formal interview? Is it simply a conversation to gauge their level of interest? The candidate should also be aware of the purpose of the call so they can prepare properly.
Know your audience. In other words, do your homework. Take some time to review the candidate’s resume and cover letter. Check out the person’s LinkedIn profile and social media presence. Get a strong sense of who you are speaking to and the types of questions you want to ask. This will help you have a quality conversation with the candidate and ensure you are using your time wisely. Keep your notes and the candidate’s resume handy to reference throughout the call.
This is important. It’s also often overlooked. Interruptions and signals cutting out can negatively impact the flow of the conversation. It’s not easy for candidates to repeat an answer they just provided because your phone cut out. There can be miscommunication if a word here or there is missed because of a choppy connection. Always use a reliable phone in a quiet location. If you are using a mobile phone, also make sure you have a charged battery. If you are using a VoIP phone, make sure you are using a reliable provider and internet connection.
Many people use the speakerphone feature. However, it’s not perfect. It can cut out, make it more challenging for the other person to hear, and it can pick up on the background noise. Overall, it makes the conversation feel less formal. Take the phone off the speaker to ensure you can have a clear and more intimate conversation with the candidate.
When you call a candidate is important. If you try to call them during regular business hours, the odds are they are at work and unable to pick up the phone. There are generally three windows of time to connect:
Ideally, you can schedule a call with the candidate beforehand. This will give them time to prepare, and it will ensure they are available to take your call.
Keep your phone conversation to a reasonable time frame, ideally in the 15-minute range. If you need more time, you can have an in-person interview for a more formal and extensive conversation about the candidate’s fit. To keep yourself on time and on track, prepare a list of questions or checklist of topics you would like to cover.
Get more advice for recruiting top sales candidates. Check out these posts by our expert Toronto sales recruiters. They are packed with great tips that can help you improve your hiring and recruiting efforts:
SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.
Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.