9 months ago
March 9, 2023

6 Easy Steps to Recruit and Build a Productive Sales Team

As a sales recruitment agency, we know recruiting and building a productive sales team is a crucial aspect of any business. But doing it successfully is a unique and ongoing…

sales recruiter Liz Vixner
Elizabeth Vixner

As a sales recruitment agency, we know recruiting and building a productive sales team is a crucial aspect of any business. But doing it successfully is a unique and ongoing challenge. There is a lot more involved than hiring the right salespeople. You have to find the right people that fill internal gaps on your team and fit within your company culture. Once they are hired, you need to provide ongoing support and training to help your sales team maximize its efficiency. 

Our sales recruiters have put together some easy steps to help you recruit and build a productive sales team.

1. Conduct a thorough interview process

Conduct a thorough interview process to assess the candidates’ skills, experience, and fit for the role. Ask behavioural questions to get a sense of how they would handle specific situations in the role. Identify the skills that matter most to your sales team and focus your hiring efforts on hiring people to address these gaps. 

2. Provide proper training

Once you’ve hired your sales team, provide them with proper training to ensure they have the necessary skills and knowledge to do their job effectively. This training could include product knowledge, sales techniques, and customer service.

3. Set clear goals and expectations

Set clear goals and expectations for your sales team. This will help them understand what is expected of them and motivate them to achieve their targets. Make sure the goals are achievable and measurable. Encourage your reps to set personal goals that are in alignment with their professional development. 

outstanding sales people

4. Provide ongoing support and coaching

Give your sales team everything they need to succeed in their role. Provide ongoing support and coaching to your sales team. This could include regular check-ins, feedback sessions, and training opportunities to help them improve their skills and performance. It’s also important to make sure they have access to the right resources and sales tools. 

5. Foster a positive team culture

Foster a positive team culture by encouraging collaboration, communication, and recognition of individual and team achievements. This will help to build a strong and motivated sales team. Build a culture of engagement among your team members. You can do this by regularly monitoring sales metrics, providing regular feedback and using data to identify possible engagement issues. 

6. Offer competitive compensation and benefits

No surprise here. Offer competitive compensation and benefits to attract and retain top sales talent. This could include a base salary, commission or bonus structure, and health benefits. People are willing to put in a good effort when they are satisfied with their compensation. 

Boost Your Sales Team With These Insights From Our Sales Recruitment Experts

7 Reasons you’re losing great sales candidates (and how sales recruiters can help)

5 Ways to Increase the Number of Applicants for Your Open Sales Roles

You May Be Overlooking 1 In 3 Candidates – Here’s How To Identify Untapped Sales Talent

SalesForce Search is a sales recruitment agency that specializes in hiring sales rockstars. Hiring top salespeople is tough. Only 55% meet their quota. Our proactive approach recruits talented salespeople before they hit the market. As North America’s leading sales headhunter we recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. To find your next sales rockstar, start your search here.

sales recruiter Liz Vixner

Elizabeth Vixner

Elizabeth is a sales recruiter that has led and developed multiple top sales teams in Canada in the Automotive, Retail, and Sports Industries. With 6+ years of corporate sales experience, she knows what separates a good salesperson from a great salesperson. She holds a Bachelor of Business Administration with a Specialization in Marketing and Accounting with Honours from the Schulich School of Business at York University.

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