6 years ago
December 21, 2017

5 Ways to Leverage Social Media to Make More Sales

Do you have a strategy to leverage social media? Social media is yet another tool sales recruiters and professionals can use to increase sales. We’ve put together 5 effective ways…

Claire McConnachie Recruiter
Claire McConnachie

Do you have a strategy to leverage social media? Social media is yet another tool sales recruiters and professionals can use to increase sales. We’ve put together 5 effective ways to get the most out of social media to support your sales campaigns:

1. Build Brand Awareness

If people have heard of your company, they will be more likely to trust your brand. This also means they will be more likely to buy from you. Having a strong brand is an effective way to support any and all sales campaigns. Use social media to share your brand values, engage current and potential customers, and find and identify influencers and brand advocates.

2. Establish Customer Relationships

Relationship building is important in sales. If you can build a relationship with your customers, they will be more likely to not only buy from you, but buy from you on a regular basis. Use social media to build customer relationships. You can do this by sharing useful information, offering engaging contests, and giving your customers reasons to interact with your company online. This will keep you top of mind when it comes time for your customers to make a purchase.

3. Leverage Social Media With Analytics

Good sales companies and reps are always looking for new places to find new customers. Social media is one of the best platforms. Whether you are using Facebook, Instagram, Twitter, SnapChat, or any other social media site, there are loads of analytical data and targeted advertising opportunities to capitalize on. Use these metrics to refine sales strategies and boost sales.

4. Support Sales Campaigns

Sales campaigns are multi-dimensional today. It’s important to use all the resources available to you to maximize the effectiveness of your sales campaigns. This means using social media to share promotions, deals, and sales with your customer base. The more people who know about your campaign, the more sales you will close.

5. Customer Service

Today, there is no shortage of customers who turn to social media for customer service. Whether they have a question, an issue, or a complaint, many people choose social media over other traditional customer service avenues. This also means you can use social media to engage and interact with customers who have a need. Use this communication as a means to win them over and increase sales.

More Social Media Sales Tips From Sales Recruiters

4 Ways to Use Social Media as a Sales Tool

4 Genius Ways to Use LinkedIn as a Sales Tool


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Claire McConnachie Recruiter

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.