Closing the deal is one of the most challenging aspects of sales. Read 5 Things to Never Say When Making a Sales Pitch if you want to close more often.
Closing a deal is challenging. Every client is different, and it’s vital to make a sales pitch that will get their business.
While there is no perfect way to make a sales pitch, there are certain things that a sales rep should never say when making their pitch. Here are a few of the worst things a rep can say to a potential client:
If you give a client a price range rather than a specific price, you know what is going to happen. They are going to want your product or service for the lower price. You could also lowball yourself in the process and cut into your commission.
This is probably one of the worst things you can say. Social proof is a very important and effective sales strategy. If you tell a customer that you don’t use the product you are trying to sell, they will immediately begin to question why. They may also start to question if the product is right for them.
Listing product features is not an effective strategy to capture the attention of a prospect. It bores them. Hoping a client will find a feature they need is grasping at straws. A better use of your time would be to do your research, understand what your customers’ needs are, and cater your pitch to address those needs.
So does every other product on the market today. Avoid making the same generic promises. People have become desensitized to these selling points and phrases. Saying this will not add any value to what you are selling, and these benefits should be obvious to the customer – it’s probably a reason why they are interested in your sales solution in the first place.
This phrase is infuriating. No one wants to hear a sales rep say this, especially when you have a problem you are trying to solve. The truth is that your customers don’t care about your company policy – they care about getting good service.
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Gabrielle is a Wilfrid Laurier University graduate with a degree in Business Administration. She has a background in both sales and marketing, with experience working in the technology, education, and travel sectors.