7 years ago
May 18, 2017

5 Things to Never Say When Making a Sales Pitch

Closing the deal is one of the most challenging aspects of sales. Read 5 Things to Never Say When Making a Sales Pitch if you want to close more often.

Rhys Metler

Closing a deal is challenging. Every client is different, and it’s vital to make a sales pitch that will get their business.

While there is no perfect way to make a sales pitch, there are certain things that a sales rep should never say when making their pitch. Here are a few of the worst things a rep can say to a potential client:

1. It will cost between….

If you give a client a price range rather than a specific price, you know what is going to happen. They are going to want your product or service for the lower price. You could also lowball yourself in the process and cut into your commission.

2. I don’t use the product myself.

This is probably one of the worst things you can say. Social proof is a very important and effective sales strategy. If you tell a customer that you don’t use the product you are trying to sell, they will immediately begin to question why. They may also start to question if the product is right for them.

3. Our product has these features…

Listing product features is not an effective strategy to capture the attention of a prospect. It bores them. Hoping a client will find a feature they need is grasping at straws. A better use of your time would be to do your research, understand what your customers’ needs are, and cater your pitch to address those needs.

4. Our product will….

  • Increase revenue
  • Reduce costs
  • Save time
  • Save money

So does every other product on the market today. Avoid making the same generic promises. People have become desensitized to these selling points and phrases. Saying this will not add any value to what you are selling, and these benefits should be obvious to the customer – it’s probably a reason why they are interested in your sales solution in the first place.

5. It’s company policy.

This phrase is infuriating. No one wants to hear a sales rep say this, especially when you have a problem you are trying to solve. The truth is that your customers don’t care about your company policy – they care about getting good service.

More Sales Strategy Advice

For more advice for how to improve your sales strategy, check out these blog posts:

10 Essential Selling Skills for Sales Reps

7 Crucial Skills All Sales Reps Should Master

3 Things You Can Do to Improve Your Selling Skills

SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit sales people in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right sales person for your organization, start your search here.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.