Cold calling is a popular sales tactic. It is also one that many salespeople are not that fond of doing. While the traditional method of simply picking up the phone,…
Cold calling is a popular sales tactic. It is also one that many salespeople are not that fond of doing. While the traditional method of simply picking up the phone, calling a prospect, and making your sales pitch is all but gone, it can still be effective if done right.
This doesn’t mean that most people still don’t see it as a laborious task. There is no doubt it’s challenging and it’s no secret most people are not receptive to being cold called these days. It can be a lot of work for little payoff. But someone must do it to keep looking for new sales opportunities.
What if we said that cold calling can be fun? No, really, it can be!
We’ve put together a list of ways to make cold calling fun (well, at least, less monotonous):
Getting into the right mindset can turn cold calling into a fun challenge. Like anything else, good preparation is the key to having success. So, review your sales script, understand what you are up against, and take on the professional challenge of breaking through and beating all your performance expectations.
It is no secret that you will likely encounter your fair share of unpleasant people. People will hang up on you, you will get a lot of voice mails, and you may even get yelled at. It’s all part of the sales game. The trick is not to take it personally.
If you do a little research ahead of time and refine your list of prospects, you will be more likely to connect with the right customers. Qualifying your leads first is the key to finding real potential customers.
Finding a way to gamify the cold calling process can make it more engaging. Set targets and compete against your fellow sales reps to see who can have the most success. Check your sale dashboard to meet defined sales metrics. There is nothing wrong with a little healthy competition to spice up an otherwise tedious task.
Setting a reward for yourself will give you something to look forward to when you meet your goals. It is nice to be able to treat yourself to a favourite meal or activity. Knowing there is an incentive at stake will help you stay motivated throughout the week.
Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.