5 years ago
January 8, 2019

Confidence Is Key in Sales. 4 Ways to Boost Your Confidence and Sell

It can be tough to stay positive in sales. After all, the vast majority of your work will be rejected. Most deals never close. This can have an impact on…

Claire McConnachie Recruiter
Claire McConnachie

It can be tough to stay positive in sales. After all, the vast majority of your work will be rejected. Most deals never close. This can have an impact on the confidence you have in your ability to sell. Therefore, it’s even more important for sales professionals and recruiters to stay confident.

Easier said than done, right?

Sales slumps, rejection, and a generally negative outlook on sales can make it difficult for you to not get jaded and think negatively.

Here are a number of strategies you can implement today to boost your confidence in your sales abilities:

1. Visualize

Visualization is a commonly used tool by many professionals, and it’s rather simple. All you need to do is close your eyes and visualize yourself as a confident sales professional. Visualize the sales process, interacting with clients, and closing deals.

You can do this as part of meditation exercises. Many people also have vision boards to help them visualize success, top performance and serve as a reminder about their abilities.

2. Trust the Process

The vast majority of sales companies provide reps with a sales process to follow. This process was established for a reason – because it works. Trust in the time, research, and development put into the sales process. Have confidence that if you stick to the process, you will experience the desired result.

3. Testimonials

Sometimes we need a reminder of our success and ability to help customers. Keeping track of testimonials, referrals, and kind words from clients can help you quickly get back on track if your confidence starts to waver.

4. Focus on Positivity

Negative thoughts will creep into your mind. It happens to everyone. But you have a choice to dwell on them and let them affect you, or you can reject them and focus on being positive. Take the high road and focus on positive thoughts. Surround yourself with positive, like-minded people and focus on creating positive situations.

Remember, you are an expert in sales. You know your products, you know your sales process and you know what it takes to successfully close deals. Maintaining this positive mindset will help you stay confident and maximize your performance.


More Sales Strategies and Tips From Sales Recruiters

Want to improve your sales skills? Looking for some sales insight? Check out these articles by our sales recruiting experts:

How to Own Your Negotiation Skills to Close More Deals

4 Tips to Walk Away from a Horrible Sales Deal

5 of the Worst Selling Tips to Ignore


SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.

Claire McConnachie Recruiter

Claire McConnachie

Claire has 4+ years of experience in sales and recruitment. As a Director of Client Services, her main objective is to connect great people to great companies by building strong relationships with both top clients and candidates in the sales industry. She specializes in sales roles of all seniority levels for both enterprise and start-up clients North American wide. When Claire isn't networking with top talent, she enjoys being outdoors, traveling and spending time with friends & family.