Sales need to be effective marketers to be successful. Here are 4 Marketing Secrets Salespeople Can Use to Market Themselves and improve results.
ales and marketing are very much intertwined. Sales and marketing professionals work hand-in-hand in many organizations, and there is a lot that they can learn from each other. While traditionally, marketing is responsible for generating leads, and sales converts those leads into sales, both employ similar tactics that can be used.
The following marketing secrets will help you to effectively market yourself and enhance overall awareness for your brand:
When you do things differently, people take notice. Whether you take a different approach, communicate in a different way, or have a unique approach to customer service, being different in sales is a good thing. Differentiating from the competition and breaking free from standard practices will help separate you from the crowd of salespeople vying for the same business.
People are more likely to buy from people they know. This is why it’s so important in marketing and in sales to build relationships with prospects and customers. Having strong relationships increases the odds of being able to not only make a sale today, but in the future, creating repeat business.
In addition to building relationships with your prospects and customers, one of the most effective ways to market yourself and become a resource for your customer base is to become an industry expert. Be the go-to resource when people in your industry need information. You can do this by creating and curating content online through a blog, social media, and your website. The more touchpoints you can create and the more frequently people contact you, the more likely they will be to buy from you. Becoming an expert is one great way to build trust.
The internet is the place to be if you want to broaden awareness about your products and services. Cold calling and outbound sales tactics only have so much reach. Utilizing inbound marketing strategies and taking advantage of the resources provided by social media will help sales professionals better market themselves.
Brush up on more sales strategies and increase your sales skills by checking out these insightful blog posts by our experts:
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Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.