7 years ago
February 21, 2017

What to Do If You Don’t Have Time to Focus on Sales Recruitment

Sales recruitment takes time, effort, and resources. You can’t speed through the process. Learn what you should do if you don’t have the time for it.

Rhys Metler


The sales recruitment process is a critical component in your company’s mission to build a top sales team that can’t be rivalled. It takes time, effort, and resources to effectively recruit the A-players in the industry. You can’t rush through the process if you want to hire the best. You can’t just hope that great sales people will come knocking on your door, begging to be hired. It just doesn’t work that way.

And sales recruitment isn’t something that occurs for a one-week period whenever you have a new sales position open up either. It’s a continuous process that needs to be one of your top priorities. It shouldn’t be an after-thought. It shouldn’t be a temporary priority.

Unfortunately, you might not have the time needed to focus 100% on this function. You’re busy. You have day-to-day responsibilities to handle. You can’t put work aside to make time for sales recruitment or your productivity will suffer, and then, so will your entire sales team. Many sales managers don’t have the time needed to focus on recruitment, but that doesn’t mean that it should just be forgotten or rushed through.

What you should do instead is outsource sales recruitment to a staffing agency.

Time Spent on Sales Recruitment

Sales recruitment should be a continuous process. You should always be looking out for top talent, and scooping up top performers when you have the chance. You should be scouring social media, particularly LinkedIn, and attending networking events in order to seek out great passive candidates. You should be accepting and reviewing resumes every single week. You should be interviewing qualified candidates as often as you can.

But all of this work, on top of writing stellar job descriptions, performing background checks, and skills testing your candidates takes time—a lot of it. You might not even realize how much time you’re really dedicating to the process until you break it down.

And if your new hires don’t work out, you have to start the process all over again. You also have to do so every time a new position opens up, whether because you’re generating more business, you’re looking to boost your profits, or because one of your sales associates has left your employ.

Outsource to a Recruitment Agency

Instead of taking time out of your day for all of these activities, you can outsource the function to a recruitment agency. There are sales-specific staffing agencies in the market that can not only help you to find great talent, but that can do so without a time commitment required from you.

If you don’t have time to dedicate to recruitment, it’s very possible that no great potential employee will come across your job posting. If you’re not being proactive and seeking out qualified candidates because you don’t have the time and you just keep pursuing active candidates on job boards, you’ll end up wasting even more time and having to re-do the process over and over again when things inevitably don’t work out with your mediocre new hires.

Your staffing firm, though, will have broad networks and thousands of resumes on file for skilled sales professionals. Your recruiters will be able to fill your specific needs by finding you the perfect match. In addition, because recruiters are experts, they’ll be able to do the work faster and more efficiently than your organization could, and you’ll have your hires onboarded in no time.

Recruiters spend all of their time seeking out top talent, and you can take advantage of this. Plus, you won’t have to do any of the legwork yourself. Your recruiters will handle the job description, the application reviews, the interviews, and everything in between. You’ll only need to take time out of your day to make the final decision on a candidate.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.