Repeat customers are a vital factor in building a long-term and sustainable business model. You want your customers to choose you and continue to come back each time they need…
Repeat customers are a vital factor in building a long-term and sustainable business model. You want your customers to choose you and continue to come back each time they need to make a purchase. Getting new business is one thing, but keeping it is even more important. Your company’s ability to retain customers comes down to your ability to foster strong and trusting relationships.
Here are a number of ways to help you create lifelong customers:
Making the initial sale is only the starting point of a customer’s journey. If you want them to be around for the long term, you need to build a strong relationship with them. You can do this by making them feel valued. This can be done in many ways, such as sending them a card on their birthday, recognizing their professional achievements, and getting to know them on a more personal level.
Social media has become an invaluable tool to stay connected with your customer base. It is a great way to keep them up-to-date about promotions, new services, and to check in on them periodically. Use it to have ongoing conversations with them.
Loyal customers are worth their weight in gold, so it’s important to treat them like gold. Offer them special incentives and offers to show your appreciation for their business. For example, when they make a purchase, send them a free upgrade or related item to show you appreciate them.
Always do more than is expected of you. Be available to provide your customers support when they need it. If an issue arises, put in the extra effort to clear up the problem as quickly as possible. Show your customers you have their back.
Customers want a company they can trust. It’s very important to always be honest with your customers, even if it’s not what they want to hear. People appreciate those who are upfront. This shows that you are invested in their best interests and not just trying to make another sale.
Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.