Modern sales recruiters are faced with more challenges than ever before. They operate in a market that is dominated by candidates and technology. With fewer top quality candidates available to fill open positions, sales recruiters need to overcome these challenges to be successful.

Here are some of the top challenges modern sales recruiters face today:

1. The Increasing Demand for Top Sales Talent

The power is in the hands of the candidate. With it becoming increasingly difficult to find qualified candidates to fill an increasing number of sales roles, recruiters need to stay sharp or they risk missing out on top candidates their clients are seeking. Recruiters need to focus on having a strong brand themselves in order to attract candidates who want to use their services.

2. Building Strong Relationships with Hiring Managers

Sales recruiters need to build strong relationships with hiring managers. Failure to build rapport with hiring managers can make a recruiter’s job extremely difficult. Most sales recruiters find success when they seek to build collaborative relationships with hiring managers. Invest the time to understand what hiring companies need before recruiting talent.

3. Millennials

Millennials are very different than previous generations in the workforce. They are tech-savvy, they care about company culture, they want regular feedback, and they are also not afraid to jump around. This is a challenge for sales recruiters because placing good candidates is one thing, but having them leave for a new job after a couple years could reflect poorly on your reputation as a recruiter.

4. Candidates with Multiple Offers of Employment

With more opportunities than ever before, sales candidates can afford to be picky. They can weigh their options and play the field. This often leads to multiple employment offers. Naturally, you want to send candidates on multiple interviews, however, if they receive multiple offers, it can create a tricky situation between you and the companies you work with.

5. Social Media

Social media continues to play a bigger role in the recruitment of sales talent. Sales recruiters need to invest more time into understanding how to best utilize social media as a recruiting tool, and not as a time waster.

More Advice for Modern Sales Recruiters

Check out these blog posts to learn more about modern sales recruiter challenges:

Sales Recruiter Hiring Challenges

Don’t Make These Hiring Mistakes! 4 Mistakes Sales Recruiters Should Avoid in an Interview

5 Unprofessional Habits That Kill Your Chances of Getting the Best Candidate

SalesForce Search is a sales recruiting company which specializes in the recruitment and placement of sales professionals. We recruit salespeople in every sector of the economy including, software, manufacturing, financial services and medical devices. Find the right salesperson for your organization, start your search here.