7 years ago
February 21, 2017

The Sales Tools You Should Be Focusing On

Even the best salespeople can sell better, faster, and more efficiently with the right sales tools. Here are the tools you should be focusing on.

Rhys Metler


The sales world is completely filled with myriad sales tools that are supposed to help your sales reps sell better, faster, and more efficiently. The types of sales tools available vary widely in terms of type, technology, price, and usefulness. Naturally, sales managers don’t to invest money, time, and resources on sales tools that ultimately don’t provide good results or a good ROI.

So how do you know which ones are worthwhile? Good tools will make your sales process faster, better, and cheaper. They will allow your salespeople to achieve better results with less time and effort.

If the sales tools you’re looking at adopting don’t provide any of the benefits or value listed below, move on to better options.

Easy Integration

Though most sales processes are similar in terms of progression, every organization’s process will be nuanced and slightly different from one another. You need sales tools that you can adapt to your unique sales process and that will allow for easy integration. You want tools that can be customizable to your particular needs and that can be adopted company wide, so all members of your team can benefit.

But most importantly, you want a tool that you can plug into your existing apps and software systems so you can stay connected on every level. For example, if you use HubSpot, then adopting the use of Sidekick, which can be easily integrated into the CRM, is a great choice.

Using several disjointed, separate sales tools won’t be very effective. Your tools should adapt to your way of selling—not the other way around.

Reduces Time and Effort Required

A sales tool that requires more effort or a bigger time commitment than your manual processes isn’t good for business. You need tools that will allow your salespeople to stop wasting so much time on administrative and manual tasks so they can spend more time on engaging prospects and selling your products or services.

You shouldn’t have to jump through hoops to get the most out of your sales tools. The best tools are those that automate manual processes and are predictive and intuitive, so the software does the majority of the work that your salespeople used to have to do, like prospecting, researching, emailing, and data entry.

Provides Data

The right data can make your salespeople’s job a lot easier. When you invest in tools that automatically track, monitor, and analyze consumer behaviours, your sales team will have an easier time contacting leads, connecting with them, and ultimately, closing the deal. They’ll have the information they need to have relevant and meaningful conversations that lead to a higher conversion rate. Understanding where your leads are in the sales funnel, how they shop, what their problems are, and what they need to solve them can significantly increase your sales. A great sales tool will take the guesswork out of communication.

Helps with Organization

When your salespeople are talking to dozens of leads, all in different stages of the sales funnel, it can be hard for them to keep track of all of their conversations to know what their next step should be. It can be difficult to remember when to follow up and with what message. Being disorganized will only lead to missed opportunities.

The best sales tool will allow for greater organization so your sales team can drive efficiency and stay on track of their leads on a daily basis. For example, when you integrate a customer relationship management (CRM) system, you can centralize all customer interactions and even set follow-up notifications, so you can always be on top of your communications.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.