The selling game has changed. Put down the phone. You need to get online and get social. Use this advice for selling better on social media.
Are you ready to get social? Sales has changed. No longer do you have to spend days on end cold calling prospect after prospect to try to make a sale. With the rise of the internet, you can now get better results by going online, sharing your products or services, providing value, and interacting and engaging with an unlimited number of leads, prospects, and customers.
Social media is now the place to be if you want to be selling better in this day and age. And luckily for you, not all of your competitors have caught on to the value of social media yet, so you’ll be ahead of the curve.
But selling better on social platforms is tricky. If you do it wrong, you could be doing more damage to your company’s image than you realize.
Use this helpful advice for effective social selling.
When you’re engaging on social media for personal use, you don’t put much thought into what you post, what you share, and what photos you put up. You can’t do this when using social media for business. You need to plan. You need goals. Selling better on social media requires a specific strategy that you will follow and goals that you will measure to see if you’re actually succeeding.
Selling better won’t happen if you’re using all of the wrong platforms. You have a target audience—a core demographic that is most likely going to buy your products or services—and you need to figure out where these leads are hanging out online. Find the social media sites that are used by your target audience and focus your efforts on selling better on those specific platforms.
Want to know how you can really start selling better on social media? Don’t sell. Don’t be aggressive. Social selling is about being social after all. It’s about building relationships, engaging, and interacting with other people. If every one of your posts is trying to sell something, you’re going to turn off your followers, who will soon disappear from your network. Follow the 80/20 rule. Eighty percent of your social media activity should be light and casual and only twenty percent should be promotional.
Selling better on social media is easy when you provide such great value that people seek it out. Create original content that is targeted to your core demographic. Put yourself in your customers’ shoes to figure out what kind of information they want. Post helpful and relevant content, like how-to guides, tips and tricks of the trade, or industry news, that people want to read about. Switch up your type of content—use videos, blog posts, articles, stats, and infographics to generate more interest. You should actually worry less about selling better on social media and more on teaching and informing. That’s how you’ll build credibility and trust with your prospects, and in turn, close more deals.
You don’t always have to be engaging. You can actually learn a lot of valuable information that will help you start selling better if you just listen. Your prospects and customers might be talking about your brand, their pain points, or their wants and needs on social platforms. You should be there, listening in, to gather this critical data and use it at a later date.
If you follow this advice, you can be on your way to selling better on social media. It’s all about building relationships, providing valuable content, and engaging with leads, prospects, and customers. When you focus on being social rather than selling, you’ll see great results.
Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.