Meetings are an important aspect of a sales job. Here are 6 habits of highly effective business meetings for a successful career in sales.
Part of a career in sales, or any field, is the ability to speak in a concise, effective manner to your peers. This is especially true in a sales setting, where you may be responsible for managing several projects and holding meetings to explain and complete your objectives.
However, there’s a difference between a good meeting and a great meeting. After all, sales is a social business at its core. Here’s how to ensure that in a sales job, your meetings are effective.
If everyone knows what’s going to happen throughout the meeting, it will be easier not only to stay on task, but to complete each item efficiently. Most meetings are limited to a certain amount of time, and ensuring that all sales people in the room are aware of the order of proceedings is essential.
Before getting anything done, you should ensure that you have a complete list of everyone who will be attending the meeting. If, for example, a major decision needs to be made, then a manager should be present. Who is in the room can determine your meeting content.
Yet another reason to create a detailed agenda. Make sure every item has a time stamp next to it so you can provide adequate time to each topic within the constraints of your meeting period.
If this is an important meeting, make sure everyone knows just how important it is. Send the important points out to all attendees before the meeting so everyone comes primed for those discussions.
Even if you’re the presenter in a meeting, it’s important to take notes. Write down any suggestions or questions thrown your way and you’ll be on the path to greatness in a career in sales.
Just as it’s important for sales recruiters and applicants to follow up after an interview, it’s important to follow up after your meetings. Create a summary of everything that was discussed, and especially include any important points or decisions that may have been made. This ensures that everyone in attendance understood the purpose of the meeting, and opens lines of communication that may not have been present otherwise.
A career in sales and marketing is an ambitious one, and in order to make it work you need to be able to communicate and manage meetings effectively. These six tips should make your meetings some of the most effective out there.
Claire is a Western University graduate with a background in recruiting, sales and customer service. As a Director, Client Services her goals are to place the best people in the right roles resulting in satisfaction for both the candidate and client.