8 years ago
February 8, 2016

Stop Hiring Mediocre Sales Reps. Partner with a Sales Recruitment Firm

If all you’re attracting through your in-house hiring process is mediocre sales reps, it’s time to partner with a sales recruitment firm. Here’s why.

Rhys Metler


No company desires a mediocre sales team. But try as you might, you continue to hire less-than-stellar sales reps. You’re left with disappointment time and time again. And while you keep hiring duds, your competition is getting stronger. Your profits suffer because you’re not making enough sales.

It’s time to put a stop to hiring mediocre sales people. Sometimes, you need to engage professionals for help. Partnering with a sales recruitment firm could be the best move you make for your organization. Clearly, your hiring process isn’t all that it could be. It’s failing you. You could use the help. A sales recruitment firm can ensure that you only hire the best sales talent. Here’s how.

Successful Sales Recruitment Is Notoriously Difficult

If you keep making bad hires in sales, you’re not alone. Filling sales positions is difficult. Whether you’re in financial services, manufacturing, pharmaceuticals, software medical services, or some other sector, finding good sales people is challenging. There are over 22 million sales professionals in North America alone, but only 10% of them will actually deliver ROI. Forty percent will miss quota and 22 percent will be untrainable. These are tough odds to beat, especially when you only hire a few times a year.

A Sales Recruitment Firm Can Cut through the Clutter

The recruiters at these niche firms were sales people themselves. They understand what qualities it takes to succeed in the field. They know what experience is valuable. They can spot the duds and the diamonds in the rough. They know the sales challenges and hiring challenges that your company faces.

The recruiters at a sales recruitment firm will be able to cut through the clutter. They have the experience and expertise required to find the best sales talent—sales professionals who are not only skilled, but who are an excellent match to your company as well as your industry. These recruiters are uniquely qualified to get you the new sales people that you want and need on your team.

You’ll Benefit from In-Depth Market Knowledge

You’re busy focusing on your own team, your forecasts, your products or services, and your company. You don’t have the time needed to know everything about your industry or the job market. That’s why it’s critical to have knowledgeable sales recruiters on your side. They can give you an edge over your competition by giving you the market knowledge you need to make better hiring decisions. They know which sales professionals are being sought after, they know how to motivate passive talent, they know which positions are difficult to fill and why, they know what type of compensation top talent seek, and so much more.

By having access to these insights, you can finally build the sales team that will put you one step ahead in your industry.

You Will Reduce Your Turnover Costs

The costs of turnover can be direct and indirect. You have to keep spending money on recruitment, hiring, and advertising. You have to pay for training. The cost of making sales hiring mistakes is significant—it can be up to six to ten times a sales person’s base salary. And considering turnover in sales is over 40% a year, that’s a lot of money you’re wasting. Plus, you have to deal with lower morale and reduced productivity as well.

A sales recruitment firm can offer you better quality candidates. Its recruiters spend their days scouring North America seeking the top sales talent. And they use inbound recruitment methods to get great sales professionals seeking them out, too. They reach a wider market, have deeper relationships, and bigger candidate pools, which lead to better hires. With a sales recruitment firm, you can hire right the first time. The firm will ensure that you hire people who are a right fit for your positions, your company culture, and your industry, so you can reduce your turnover costs.


Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 15+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and daughters, BBQing on a hot summer day and tropical vacations.