3 years ago
January 7, 2015

Creative Job Search Strategies: Success for a Resourceful Candidate

In an earlier post we profiled three candidates with creative job search strategies to market themselves to specific companies, and now that one of

Rhys Metler

Creative Job Search Strategy

In an earlier post we profiled three candidates with creative job search strategies to market themselves to specific companies, and now that one of them has been hired it is time to follow up! 

In early August, James Meeks created Hiremeaccenture.com and Matthew Epstein launched his Googlepleasehire.me campaign. In the weeks since each site went live both have announced that they have received a strong amount of interest from potential employers, and in a recent blog post Epstein announced that he has been successfully hired!

Hiremeaccenture.com

According to his most recent blog post, Meeks has received a lot of interes from companies accross America and even from as far away as Australia. He has had a phone interview with Accenture and will be meeting with a recruiter from the company. While Meek’s campaign has not resulted in success just yet he has attracted a lot of attention to his candidacy, the most notable to date from MSNBC.com

googlepleasehire.me

After a month-long saga that saw Epstein interview with Google, Microsoft, Amazon as well as some exciting start-ups, Epstein’s jobsearch finally came to an end. He started his new job with financial start-up SigFig on Tuesday. No, Google did not hire him, but he is excited about his new opportunity; one that he would not likely have been a candidate for before his campaign.

What did Matthew do right?

Epstein regularly updated his progress on his personal blog and engaged with his supporters on Twitter and through email. He recognized that the success of his campaign was due to the interest he had attracted from his followers, so he treated them well. He also shared interesting statistics about his campaign’s following. Taking these numbers from his blog, he clearly was successful in promoting himself across all relevant media:

  • …received 80 interview offers and engaged in phone and in-person interviews with Google, Amazon, Microsoft and Salesforce (among others).
  • …received over 400,000 unique visits and 720,000 page views for www.googlepleasehire.me
  • …received 36,000% increase in visitor traffic for my personal blog www.matthew-epstein.com
  • …received over 450,000 YouTube views.
  • …received over 17,000 Facebook Likes, 4,800 Tweets and 4,100 Google +’s
  • …receiver over 3,300 new Twitter followers.
  • …received over 80 career opportunities from startups, Fortune 1000, 500 and 100 companies as well as Microsoft, Amazon and Google.
  • …received over 20 offers to monetize my brand/viral success (I declined all 20 offers).
  • …received over 550 LinkedIn requests and e-mails
  • …received and personally responded to over 2,000 e-mails from people all across the world thanking me, wishing me luck and giving me words of encouragement.
  • …received print, online and TV coverage across the world. From TV news appearances in Atlanta andSan Francisco to online news articles in TechCrunchGizmodo, Hacker News, UOL (the biggest newspaper in Brazil), Sueddeutsche (a big newspaper in Germany) all the way to Social Media Berlin where I’ll be used as a social media case study. There’s literally dozens upon dozens of other articlesand interviews (Washington Post, Wall Street Journal…).
What to remember
If you are considering going outside the box to get your next job, make sure that you emphasize your strengths. As a salesperson you could pick fifty companies that you want to work for and then create a one-page resume marketing yourself to each specific company. Explain why you would excel at selling their product or service and demonstrate that you understand your targeted companies and why you want to work for them. Then, exercise your sourcing and cold-calling abilities to get your marketing materials in front of decision-makers to win an interview. Literally selling yourself to a company will go farther than sending the same resume to 100 HR email addresses.
Next week: we profile two candidates who went about and beyond to secure their new jobs.

Rhys Metler

Rhys is a tenacious, top performing Senior Sales Recruiter with 11+ years of focused experience in the Digital Media, Mobile, Software, Technology and B2B verticals. He has a successful track record of headhunting top performing sales candidates for some of the most exciting brands in North America. He is a Certified Recruitment Specialist (CRS) and has expert experience in prospecting new business, client retention/renewals and managing top performing sales and recruitment teams. Rhys enjoys spending quality time with his wife, son, and two daughters, BBQing on a hot summer day, tropical vacations and cottaging.